GDC focuses on in game advertising

GDC Game Advertising Summit

Advertising.

Television, radio, and newspaper have survived because of it. And now, the gaming industry is looking to utilize the advantages brought by advertising.

CMP Game Group, host of the Game Developers Conference (GDC), brings us GDC FOCUS ON: Game Advertising Summit. The Game Advertising Summit is the first in a series of mini conferences that focuses on important trends in the gaming industry. The Game Advertising Summit will center on the advantages and possible executionary means for in-game advertising. Regional Events Director for CMP Media Neil Kent says, “The Game Advertising Summit will examine the realities of in-game advertising for both the video game and advertising communities. At the end of the day, both constituents will have a deeper understanding of what this new medium has to offer and if it should be included in their future business plans.”

The Game Advertising Summit will be held on 9 June 2006 at the San Francisco Marriott. Here are some of the things to expect from the first GDC FOCUS ON conference:

-A keynote speech from Kevin Browne, General Manager for Microsoft Xbox New Media and Franchise Development regarding the important questions on keeping advertising a win-win situation for the advertisers and the video game industry.

-Analyst session featuring representatives from Jupiterresearch; Bear Stearns; and Broadband & Gaming, Parks Associates who will walk us through the “facts and stats that affect the business decision to implement in-game advertising as an effective means of corporate advertising”.

-Exploration of the video game industry demographic.

-A discussion on the current situation of and expectations on in-game advertising. Features a panel of publishers (Dave Anderson, Senior Director for Business Development, Activision; Sarah McIlroy, Director for In-Game Ads & Promotions, Midway; and Dave Miller, Director for Global Brand Management, THQ).

-A researcher’s look at “the challenges and potential solutions to creating a universally accepted currency for in-game advertising”.
GDC Game Advertising Summit

Advertising.

Television, radio, and newspaper have survived because of it. And now, the gaming industry is looking to utilize the advantages brought by advertising.

CMP Game Group, host of the Game Developers Conference (GDC), brings us GDC FOCUS ON: Game Advertising Summit. The Game Advertising Summit is the first in a series of mini conferences that focuses on important trends in the gaming industry. The Game Advertising Summit will center on the advantages and possible executionary means for in-game advertising. Regional Events Director for CMP Media Neil Kent says, “The Game Advertising Summit will examine the realities of in-game advertising for both the video game and advertising communities. At the end of the day, both constituents will have a deeper understanding of what this new medium has to offer and if it should be included in their future business plans.”

The Game Advertising Summit will be held on 9 June 2006 at the San Francisco Marriott. Here are some of the things to expect from the first GDC FOCUS ON conference:

-A keynote speech from Kevin Browne, General Manager for Microsoft Xbox New Media and Franchise Development regarding the important questions on keeping advertising a win-win situation for the advertisers and the video game industry.

-Analyst session featuring representatives from Jupiterresearch; Bear Stearns; and Broadband & Gaming, Parks Associates who will walk us through the “facts and stats that affect the business decision to implement in-game advertising as an effective means of corporate advertising”.

-Exploration of the video game industry demographic.

-A discussion on the current situation of and expectations on in-game advertising. Features a panel of publishers (Dave Anderson, Senior Director for Business Development, Activision; Sarah McIlroy, Director for In-Game Ads & Promotions, Midway; and Dave Miller, Director for Global Brand Management, THQ).

-A researcher’s look at “the challenges and potential solutions to creating a universally accepted currency for in-game advertising”.

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