Halo 3 expected to make US$ 155 million on its first day

Bungie and Microsoft are going all out with Halo 3 as they push a very media-driven promotional event in preparation for Halo 3. The event is such that it will equal the promotional values of a blockbuster movie.

Microsoft is aiming for Halo 3 to surpass the US$ 125 million that Halo 2 got on it’s first day of release. The projected sales for Halo 3‘s first day out? US$ 155 million, with insiders thinking it might even reach US$ 170 million. That figure is even more than the US$ 151 million that “Spiderman 3” got on its first weekend.

The release of the game is expected to boost Xbox 360 sales as well. Aside from the push into already recognizable brands like 7-Eleven and Burger King, Microsoft will also be pushing for programming on cable networks featuring the making of Halo and its soundtrack.

The cable events will be pulling in celebrities and music artists alike, like Linkin Park and My Chemical Romance. Halo 3 is also the official sponsor of Projekt Revolution music tour. The media promotions are estimated to exceed “tens of millions of dollars.”

Bungie and Microsoft are going all out with Halo 3 as they push a very media-driven promotional event in preparation for Halo 3. The event is such that it will equal the promotional values of a blockbuster movie.

Microsoft is aiming for Halo 3 to surpass the US$ 125 million that Halo 2 got on it’s first day of release. The projected sales for Halo 3‘s first day out? US$ 155 million, with insiders thinking it might even reach US$ 170 million. That figure is even more than the US$ 151 million that “Spiderman 3” got on its first weekend.

The release of the game is expected to boost Xbox 360 sales as well. Aside from the push into already recognizable brands like 7-Eleven and Burger King, Microsoft will also be pushing for programming on cable networks featuring the making of Halo and its soundtrack.

The cable events will be pulling in celebrities and music artists alike, like Linkin Park and My Chemical Romance. Halo 3 is also the official sponsor of Projekt Revolution music tour. The media promotions are estimated to exceed “tens of millions of dollars.”