HIrai: Hard core is still our priority

The hard core gamers can rest easy knowing that they remain to be the priority of Sony. Now that their Move is out of the bag.

 

 

 

 

 

The hard core gamers can rest easy knowing that they remain to be the priority of Sony. Now that their Move is out of the bag.

 

 

 

Said SCE worldwide boss Kaz Hirai, “We’ve always believed that whatever it is we’re doing, it’s something that appeals to our core gaming audience first and foremost.”

 

 

 

He continued, “Then, depending where we are in the lifecycle of the product, how much we need to appeal to the casual and family gaming market varies. When we first launched the PS3 three four ago, the games that were launched along with it were tailored more towards the hard-core gaming audience.

 

 

 

 

Four years into it, we’re still not mid-cycle, but given the base growth we’ve seen – there are upwards of 36 million PS3 consoles sold worldwide right now – we are starting to tap into the casual and light gaming users.

 

 

 

 

But we want to make sure that we have software that appeals those gamers without neglecting the hardcore gaming audience who have always been the real diehard supporters of PS3. That’s the balance we struck in our [E3] keynote press briefing, I think.”

 

 

 

 

 

 

Via [Telegraph]