Hitwise: Xbox 360 most searched console in U.S.

 

Research company Hitwise released the results of its latest web monitoring the other day and for the first time since November 2006, Microsoft‘s Xbox 360 has overtaken the Nintendo Wii as the most searched video game console in share of U.S. internet searches.

Hitwise General Manager for Global Research Bill Tancer noted that there are a lot of factors that have to be considered in analyzing the data. Despite this, he added that the searches are legit and not some annoyed consumers looking for the “red ring of death” and “warranty extensions”.

Aside from the 360 itself, Hitwise monitored that consumers are looking for video game titles such as Madden NFL 2008 and The Darkness as well. Quite interestingly, the keywords “Xbox 360 price drop” ranked sixth overall. Tancer had this to say:

In the past four weeks, the top search term with the words “price drop” was “xbox 360 price drop”. There were 70% more U.S. searches for “xbox 360 price drop” than for “ps3 price drop”. So what is driving the increase in searches for Xbox 360? It appears to be a combination of hype for new games, rumors of a price drop, and no doubt some queries about the recent problems.

Speaking of problems, searches for “xbox 360 problems” and “xbox 360 repair” ended up at number 13 and 15 on the list respectively. To see more of Hitwise’s analysis, click on our Read link below.

 

Research company Hitwise released the results of its latest web monitoring the other day and for the first time since November 2006, Microsoft‘s Xbox 360 has overtaken the Nintendo Wii as the most searched video game console in share of U.S. internet searches.

Hitwise General Manager for Global Research Bill Tancer noted that there are a lot of factors that have to be considered in analyzing the data. Despite this, he added that the searches are legit and not some annoyed consumers looking for the “red ring of death” and “warranty extensions”.

Aside from the 360 itself, Hitwise monitored that consumers are looking for video game titles such as Madden NFL 2008 and The Darkness as well. Quite interestingly, the keywords “Xbox 360 price drop” ranked sixth overall. Tancer had this to say:

In the past four weeks, the top search term with the words “price drop” was “xbox 360 price drop”. There were 70% more U.S. searches for “xbox 360 price drop” than for “ps3 price drop”. So what is driving the increase in searches for Xbox 360? It appears to be a combination of hype for new games, rumors of a price drop, and no doubt some queries about the recent problems.

Speaking of problems, searches for “xbox 360 problems” and “xbox 360 repair” ended up at number 13 and 15 on the list respectively. To see more of Hitwise’s analysis, click on our Read link below.