Independent works will always have a hard time finding its niche in an already established market, and video games are no exception. Usually the bottomline in creating a game is creativity versus profitability.
Steve Escalante, Business Development VP of the Gamecock Media Group, talked about this subject during the Texas‘ Independent Game Conference. Read more in the full article.
Independent works will always have a hard time finding its niche in an already established market, and video games are no exception. Steve Escalante talked about the subject during the Texas‘ Independent Game Conference.
Steve Escalante is the Business Development VP of the Gamecock Media Group and has eight years of experience in the industry. In his speech, Escalante talks about how creating a game usually boils down to creativity versus profitability.
Basically, that capitalistic frame of mind is one of the greatest pitfalls of the industry because it hinders the birth of new ideas for games. Escalante however, proposes that “itÂ’s not about changing the industry: itÂ’s about using the industryÂ’s pitfalls.”
Games, he says, don’t need to be big and well-funded to be able to compete with already established titles in the market. In fact, he says that going big may actually be a setup for failure because a game may end up being released prematurely once its funds run out.
He sums up that Indie games – as is the essence of all other independent works – is about the work. Indie games is all about the games and the fun, not about the money:
Independent, original IP is here to stay. The go bigger or go home statement, we really donÂ’t agree [on].
The GameCock Media Group is the publisher behind such games as Dementium: The Ward, Fury, Hail to the Chimp, and Pirates Vs. Ninja Dodgeball.