In-game advertising to greet Counterstrike players

moments before deathIf you’re still playing CS and you’re an avid follower of Counter-Strike updates, then you might have seen this coming. But just in case you’re not, let us give you a heads-up. In-game advertising is set to greet many a CS 1.6 player.

We were able to find an interview with Valve’s Doug Lombardi conducted by CS-Nation, and below are the pertinent details from the interview.

When asked why CS1.6 was chosen by Valve and not some other more modern game (*cough* Freeman *cough*) that they’ve got now, he says that the main attraction for potential advertisers is the audience size. Believe it or not, the aged game is the largest online action game in the world, and the game is still quite hot. He adds that putting ads into our games is a new thing for them so they’re trying to be scientific about it, to see what works and what doesn’t.

In essence they wanted to choose one game, so they went for the biggest one.

The ads should appear early next year and Valve assures that they’ll let people know right before they implement the ads.

Despite the ads being not optional, Lombardi assures that they will do their best so that advertising does not detract from the game experience, so it is our hope that first time Counter-Strike purchasers will consider it simply as part of the game world. That part should be easy, since CS has a contemporary setting.

So it should be common to see ads for real products in urban maps. He also assures that the Dust2 map will not turn into Times Square. There should be some ads every now and then on walls and there should be one in the scoreboard and one in the spectator screen.

Lombardi also assures that the ads will create no additional costs (bandwidth or otherwise) for server admins that run the backbone of CS gaming: free international 24/7 game servers.

For more details on the interview, feel free to use our read link below.

moments before deathIf you’re still playing CS and you’re an avid follower of Counter-Strike updates, then you might have seen this coming. But just in case you’re not, let us give you a heads-up. In-game advertising is set to greet many a CS 1.6 player.

We were able to find an interview with Valve’s Doug Lombardi conducted by CS-Nation, and below are the pertinent details from the interview.

When asked why CS1.6 was chosen by Valve and not some other more modern game (*cough* Freeman *cough*) that they’ve got now, he says that the main attraction for potential advertisers is the audience size. Believe it or not, the aged game is the largest online action game in the world, and the game is still quite hot. He adds that putting ads into our games is a new thing for them so they’re trying to be scientific about it, to see what works and what doesn’t.

In essence they wanted to choose one game, so they went for the biggest one.

The ads should appear early next year and Valve assures that they’ll let people know right before they implement the ads.

Despite the ads being not optional, Lombardi assures that they will do their best so that advertising does not detract from the game experience, so it is our hope that first time Counter-Strike purchasers will consider it simply as part of the game world. That part should be easy, since CS has a contemporary setting.

So it should be common to see ads for real products in urban maps. He also assures that the Dust2 map will not turn into Times Square. There should be some ads every now and then on walls and there should be one in the scoreboard and one in the spectator screen.

Lombardi also assures that the ads will create no additional costs (bandwidth or otherwise) for server admins that run the backbone of CS gaming: free international 24/7 game servers.

For more details on the interview, feel free to use our read link below.

Add a Comment

Your email address will not be published.