iPhone is an expensive toy, Apple not serious about gaming says analyst

Wedbush Morgan Securities analyst Michael Pachter‘s eyes are on the iPhone and the DS, saying Apple isn’t serious about gaming and mobile games on the pricey iPhone won’t live up to Nintendo’s handheld.

“The markets are different. The iPhone is an expensive toy for the wealthy and self-indulgent, while the DS is an inexpensive toy for everyone,” Pachter said. This seems to be in response to Apple’s recent moves to expand the iPhone’s gaming library.

Some third-party publishers have been expressing interest and even support towards Apple’s hottest multi-purpose handheld, but Pachter doesn’t see good things in the future. He told GamesIndustry.biz:

I think that Apple will succeed in making mobile phone games a bit more accessible and fun, but cannot conceive of their gaining significant share of the handheld market. The iPhone is unlikely to ever compete effectively, as it is unlikely to attract the level of third-party developer support afforded the DS.

Via Games Industry

Wedbush Morgan Securities analyst Michael Pachter‘s eyes are on the iPhone and the DS, saying Apple isn’t serious about gaming and mobile games on the pricey iPhone won’t live up to Nintendo’s handheld.

“The markets are different. The iPhone is an expensive toy for the wealthy and self-indulgent, while the DS is an inexpensive toy for everyone,” Pachter said. This seems to be in response to Apple’s recent moves to expand the iPhone’s gaming library.

Some third-party publishers have been expressing interest and even support towards Apple’s hottest multi-purpose handheld, but Pachter doesn’t see good things in the future. He told GamesIndustry.biz:

I think that Apple will succeed in making mobile phone games a bit more accessible and fun, but cannot conceive of their gaining significant share of the handheld market. The iPhone is unlikely to ever compete effectively, as it is unlikely to attract the level of third-party developer support afforded the DS.

Via Games Industry