Japan is seeing pink…Pink PSPs that is

Yup, we know, most of you do not like the Pink PSP. It’s too bad that only Japan PSPs are coming in three new colors, the blue PSP (coming on December 21), the silver PSP (out on December 14), and the Pink PSP which debuted last November 22. Well, even if most of you abhor the Pink gaming handheld from Sony, Japan is apparently going ga-ga over it.

According to reports from ITmedia, the Pink PSP is doing quite well, with 70% of female audience belonging to the 20-40 demographic buying one for themselves (wait, does that mean the remaining 30% are guys?!). Well, we don’t really know why they are buying it, could be to play LocoRoco or to get that Samantha Thavasa pink pouch. This just goes to show that something as simple as changing colors could expand the PSP’s market.

This is welcome news for Sony as there are reports that the Nintendo DS is dominating the Japanese market. With two more PSP colors coming in, we wonder how that would affect Sony’s performance.

Via ITmedia

Yup, we know, most of you do not like the Pink PSP. It’s too bad that only Japan PSPs are coming in three new colors, the blue PSP (coming on December 21), the silver PSP (out on December 14), and the Pink PSP which debuted last November 22. Well, even if most of you abhor the Pink gaming handheld from Sony, Japan is apparently going ga-ga over it.

According to reports from ITmedia, the Pink PSP is doing quite well, with 70% of female audience belonging to the 20-40 demographic buying one for themselves (wait, does that mean the remaining 30% are guys?!). Well, we don’t really know why they are buying it, could be to play LocoRoco or to get that Samantha Thavasa pink pouch. This just goes to show that something as simple as changing colors could expand the PSP’s market.

This is welcome news for Sony as there are reports that the Nintendo DS is dominating the Japanese market. With two more PSP colors coming in, we wonder how that would affect Sony’s performance.

Via ITmedia