Japan poll reveals consumer console internet preferences
It’s not unheard of for companies to conduct research to see where their customers stand regarding certain topics, such as internet use. Speaking of which, Japanese business site Nikkei.net polled consumers regarding their internet use, and the data that came back have shown interesting results. More on the numbers after the jump.
Where exactly do consumers stand with regard to console internet use? That’s exactly what Nikkei.net wanted to know, so the Japanese business site administered a poll to consumers in order to measure both their console internet use within a six-month period, as well as their console internet preferences.
Here’s what Nikkei.net found out: data showed that the all the Sony PS3, PSP, Nintendo Wii, and DS showed drops in online use from June to December of last year. According to the poll, Microsoft‘s Xbox 360 showed a .1% increase in online usage from June to December.
Furthermore, the Nikkei.net poll results showed that majority of the Japanese respondents used the Microsoft Xbox 360 for online gaming and system updates. Meanwhile, the Nintendo Wii garnered the biggest percentage for purchasing games online, for browsing the internet and for browsing various channels such at the Weather Channel and the News Channel.
Based on these results, it would seem that Japanese consumers use different consoles for different needs. Still, the dip in internet use across almost all major platforms may indicate that consoles are not the consumers’ first choice at all when it comes to going online.