Kenwright: Think big or go home

In a recent interview, Evolution Studios CEO Martin Kenwright talked about how his company is coming along in its software tool development efforts for the PlayStation 3 and gave his thoughts on gamemaking strategies and his company’s new racing game MotorStorm.

Evolution studios is the creative force behind the memorable World Rally Championship franchise for the PS1 and PS2, and is one of the first companies to create game development resources for the PS3 platform- a fact that the CEO is appreciative towards Sony for.

Due to the success of their flagship title, other hardware firms were willing only to talk about Evolution doing a WRC for them. In the case of Sony, the CEO says he was able to justify the risks involved in doing a new game and Kenwright describes what happened after the talks as a case of it was a case of, “OK, let’s go for it.”

“I think you’ve got to think big now, or go home. We’re in an industry full of hits, and an average product isn’t good enough.” he says and revealed “our production model now is much more akin to a Hollywood movie than a computer game. You do need this scale and scope to stay at the top tier of games development.”

The work on MotorStorm, an off-road arcade-style racer also proved to be a refreshing creative experience for the Evolution team, saying that it was a lot of fun to throw all the racing sim rulebooks away and just let the players drive through dirt in a no-holds barred fashion. The experience was a bit mechanical, according to Kenwright, but he says the effort wasn’t without some major achievements.

“We already have 12 cars running together without any latency or slowdown, and that’s a remarkable achievement beyond anything else that exists on any format.” says the proud Evolution chief.

To read the entire Q and A, follow the read URL.

In a recent interview, Evolution Studios CEO Martin Kenwright talked about how his company is coming along in its software tool development efforts for the PlayStation 3 and gave his thoughts on gamemaking strategies and his company’s new racing game MotorStorm.

Evolution studios is the creative force behind the memorable World Rally Championship franchise for the PS1 and PS2, and is one of the first companies to create game development resources for the PS3 platform- a fact that the CEO is appreciative towards Sony for.

Due to the success of their flagship title, other hardware firms were willing only to talk about Evolution doing a WRC for them. In the case of Sony, the CEO says he was able to justify the risks involved in doing a new game and Kenwright describes what happened after the talks as a case of it was a case of, “OK, let’s go for it.”

“I think you’ve got to think big now, or go home. We’re in an industry full of hits, and an average product isn’t good enough.” he says and revealed “our production model now is much more akin to a Hollywood movie than a computer game. You do need this scale and scope to stay at the top tier of games development.”

The work on MotorStorm, an off-road arcade-style racer also proved to be a refreshing creative experience for the Evolution team, saying that it was a lot of fun to throw all the racing sim rulebooks away and just let the players drive through dirt in a no-holds barred fashion. The experience was a bit mechanical, according to Kenwright, but he says the effort wasn’t without some major achievements.

“We already have 12 cars running together without any latency or slowdown, and that’s a remarkable achievement beyond anything else that exists on any format.” says the proud Evolution chief.

To read the entire Q and A, follow the read URL.