Lara Croft company SCi to rebrand as Eidos

Looks like Lara Croft’s future seems safe. Owner of the Tomb Raider franchise SCi Entertainment has been going through a rough patch last year since, but they’ve since been on the road to recovery. The company’s also looking to rebrand itself as Eidos. Details in the full article.

Looks like Lara Croft’s future is safe for now. Owner of the Tomb Raider franchise SCi Entertainment has been going through a rough patch last year since, but they’ve since been on the road to recovery.

It was only a few months ago when Lara was once in danger of getting lost to the vile clutches of capitalism (or something just as evil, like bad movie productions), in a bidding war when SCi barely kept it together.

Now that the company’s recovered, they’re now looking to rebrand their image into Eidos, since the name is already a familiar brand in the industry. Eidos Interactive, which is already owned by SCi, is ultimately the more popular name, so rebranding their image seems to be the logical step.

The studio will be strengthening its “cornerstone” franchises, and will be releasing new games next year, including Just Cause 2, Battlstations Pacific, Championship Manager 09, and Batman: Arkham Asylum.

• Tomb Raider company SCi Entertainment undergoes management upheaval
• Ubisoft not interested in bidding for Lara Croft’s ownership
• Lara Croft holding out: bidding game for SCi Entertainment soon?
• Buy Lara Croft for GBP 300 million

Via GameDaily