Lazard on Sony: Implement price cuts and offer better lineup for PS3

Wedbush Morgan Securities noted that Sony could win this round of the console war if the PlayStation 3 (PS3) will be marketed to home entertainment enthusiasts because of its support for the Blu-Ray format. Lazard Capital Markets, likewise, is offering another solution to Sony on how it can sway consumers to its side.

The proposed solution is rather basic and doesn’t need an in-depth explanation: implement a price cut and offer a better software lineup to boost sales. Speaking for the company, Colin Sebastian added that given today’s lineup, they are forecasting that Sony will enjoy a 15% sales increase at the minimum this year alone. He noted,

We believe videogame sales remain generally healthy year-to-date despite tougher year-over-year comps for the remainder of 2007. We continue to expect solid 15 per cent plus growth in software sales in North America this year. We continue to believe that a significant pre-holiday ramp in PS3 unit sales is unlikely without a more robust title line-up and/or a hardware price cut.

It was just the other day when we learned that it is highly feasible for Sony to lower the price of the console because the coveted Blu-Ray diodes are currently getting cheaper and being produced in increasing quantity. The only question now is will Sony eventually give in.

Via Games Industry

Wedbush Morgan Securities noted that Sony could win this round of the console war if the PlayStation 3 (PS3) will be marketed to home entertainment enthusiasts because of its support for the Blu-Ray format. Lazard Capital Markets, likewise, is offering another solution to Sony on how it can sway consumers to its side.

The proposed solution is rather basic and doesn’t need an in-depth explanation: implement a price cut and offer a better software lineup to boost sales. Speaking for the company, Colin Sebastian added that given today’s lineup, they are forecasting that Sony will enjoy a 15% sales increase at the minimum this year alone. He noted,

We believe videogame sales remain generally healthy year-to-date despite tougher year-over-year comps for the remainder of 2007. We continue to expect solid 15 per cent plus growth in software sales in North America this year. We continue to believe that a significant pre-holiday ramp in PS3 unit sales is unlikely without a more robust title line-up and/or a hardware price cut.

It was just the other day when we learned that it is highly feasible for Sony to lower the price of the console because the coveted Blu-Ray diodes are currently getting cheaper and being produced in increasing quantity. The only question now is will Sony eventually give in.

Via Games Industry