Leaving on a jetplane: A “Dude, Get Your Own.” advert
A couple of days ago, Sony announced that it would be launching its “Dude, Get Your Own” ad campaign this May to help boost awareness for its PlayStation Portable console. Aside from focusing on the PSP’s 13-17 year old age demographic, this new marketing strategy will also be focusing on the unit’s new cut down price of US$ 169.99. Now, in the event that you’re unable to tune in to your TV to catch these new ads, we’ll make it easy: We’ve posted the first (of the seven) “Dude, Get Your Own.” videos that’ll be making their way into your local airwaves:
“Cluster bombs!” indeed…at least he didn’t say “Do a barrel roll!” By the way, can anybody identify the game featured in the ad? Keep alert as this latest advertising campaign runs its course for the duration of this month.
Via Adweek
A couple of days ago, Sony announced that it would be launching its “Dude, Get Your Own” ad campaign this May to help boost awareness for its PlayStation Portable console. Aside from focusing on the PSP’s 13-17 year old age demographic, this new marketing strategy will also be focusing on the unit’s new cut down price of US$ 169.99. Now, in the event that you’re unable to tune in to your TV to catch these new ads, we’ll make it easy: We’ve posted the first (of the seven) “Dude, Get Your Own.” videos that’ll be making their way into your local airwaves:
“Cluster bombs!” indeed…at least he didn’t say “Do a barrel roll!” By the way, can anybody identify the game featured in the ad? Keep alert as this latest advertising campaign runs its course for the duration of this month.
Via Adweek
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