Lewis on Xbox 360 price cut: “But why?”

There have been constant talks demands from the consumers to lower the rather steep PS3 price. And it has only been out in the market for some months. Now, Microsoft‘s Xbox 360 has been available for more than a year now and don’t you think it’s about time to lower its price as well?

We guess every consumer would agree with this but Chris Lewis doesn’t think so. The Regional VP of the EMEA Home and Entertainment division recently spoke with gaming site MCV UK and he admitted that Microsoft is not planning nor considering to lower the console’s price.

Lewis maintained that the company believes that its pricing is competitive because it’s offering an “outstanding value and choice” anyway. He then couldn’t help but throw some words towards Sony’s:

I’ve given up trying to keep up with what Sony is announcing or not announcing. Sony will launch and sell out their limited quantities. And consumers will try to figure out if the addition of unproven technology is worth the £ 200 (US$ 393) premium over Xbox 360.

Interestingly, Lewis shared that Microsoft is kind of cautious about its console’s sales in the second half of the fiscal year. A couple of days ago, the company actually lowered its forecast to the end of June to just 12 million from 13 to 15 million units. Lewis explained,

We looked at three things before we made this adjustment: the historical seasonality of sales during the period, the pricing of the product and inventory levels that we have already sold to retailers. We are taking a more cautious view of the market and our second half revenue, and console guidance reflects this.

There have been constant talks demands from the consumers to lower the rather steep PS3 price. And it has only been out in the market for some months. Now, Microsoft‘s Xbox 360 has been available for more than a year now and don’t you think it’s about time to lower its price as well?

We guess every consumer would agree with this but Chris Lewis doesn’t think so. The Regional VP of the EMEA Home and Entertainment division recently spoke with gaming site MCV UK and he admitted that Microsoft is not planning nor considering to lower the console’s price.

Lewis maintained that the company believes that its pricing is competitive because it’s offering an “outstanding value and choice” anyway. He then couldn’t help but throw some words towards Sony’s:

I’ve given up trying to keep up with what Sony is announcing or not announcing. Sony will launch and sell out their limited quantities. And consumers will try to figure out if the addition of unproven technology is worth the £ 200 (US$ 393) premium over Xbox 360.

Interestingly, Lewis shared that Microsoft is kind of cautious about its console’s sales in the second half of the fiscal year. A couple of days ago, the company actually lowered its forecast to the end of June to just 12 million from 13 to 15 million units. Lewis explained,

We looked at three things before we made this adjustment: the historical seasonality of sales during the period, the pricing of the product and inventory levels that we have already sold to retailers. We are taking a more cautious view of the market and our second half revenue, and console guidance reflects this.