LucasArts filing complaint against Digg because of The DIG

What is The DIG and Digg? The DIG is an adventure game released by LucasArts back in 1995. It is the 11th game that was made using the SCUMM engine. It was based on a novel by Alan Dean Foster. On the other hand, we have DIGG, which is a website that carries different articles on a wide range of subjects. Now, from what we can see there is a large difference between the two, however, to certain individuals it seems that the differences aren’t far enough.

LucasArts founder George Lucas has filed a Notice of Opposition (NOO) over trademark infringement concerns against Digg.com. Mr. Lucas feels that The DIG and Digg.com sound too much alike. Here’s what was stated in the NOO:

The Applicant’s registration and use of the DIGG Mark would likely create confusion, mistake, or deception in the minds of prospective purchasers as to the origin or source of the Opposer’s Goods associated with THE DIG Mark.

This action has immediately raised the ire of certain individuals who have openly condemned the actions of LucasArts and George Lucas. Others on the other hand are blaming the company but absolving George Lucas of any blame.

What is The DIG and Digg? The DIG is an adventure game released by LucasArts back in 1995. It is the 11th game that was made using the SCUMM engine. It was based on a novel by Alan Dean Foster. On the other hand, we have DIGG, which is a website that carries different articles on a wide range of subjects. Now, from what we can see there is a large difference between the two, however, to certain individuals it seems that the differences aren’t far enough.

LucasArts founder George Lucas has filed a Notice of Opposition (NOO) over trademark infringement concerns against Digg.com. Mr. Lucas feels that The DIG and Digg.com sound too much alike. Here’s what was stated in the NOO:

The Applicant’s registration and use of the DIGG Mark would likely create confusion, mistake, or deception in the minds of prospective purchasers as to the origin or source of the Opposer’s Goods associated with THE DIG Mark.

This action has immediately raised the ire of certain individuals who have openly condemned the actions of LucasArts and George Lucas. Others on the other hand are blaming the company but absolving George Lucas of any blame.