Mark Rein Has An Episode

Mark ReinMark Rein, VP of Epic Games, learned that it is sometimes best to keep your opinions to yourself at the Develop Conference in Brighton, England. His most well thought-out argument was about episodic gaming, the process of players buying updates to their already purchased games.

“IÂ’ve heard a lot of insane talk about episodic content. Very little of it makes any actual sense. ItÂ’s a broken business,” said Rein. “Customers are supposed to buy half a game for $20, then wait six months for an episode? When I put a game down, I want to try a new one. Episodic games that offer faster turnaround will inevitably be using a lot of recycled content, walking through the same environments and shooting the same enemies with the same weapons.”

His speech did not go over well with one delegate: “Mark, you are a dinosaur, you are wrong!” Another one didn’t like it much either: “Your brain is locked!” One went as far as to saying that Rein’s opinions were self-serving to promote the sales of game engines like Epic Games’ very own Unreal Engine 3.

Mark went on to bash other areas of the gaming market including Intel, the popular computer chip company, saying that they single-handedly “ruined the PC gaming business.” In one of his more memorable and sophisticated quotes, Mark said that, [The company] is evil, [and] we need to kick its ass.”

There you have it. According to Mr. Rein, we should end episodic gaming and defeat the evil empire known as Intel. Luckily the good thing about dinosaurs is that they tend to go extinct.

Via Next Generation

Mark ReinMark Rein, VP of Epic Games, learned that it is sometimes best to keep your opinions to yourself at the Develop Conference in Brighton, England. His most well thought-out argument was about episodic gaming, the process of players buying updates to their already purchased games.

“IÂ’ve heard a lot of insane talk about episodic content. Very little of it makes any actual sense. ItÂ’s a broken business,” said Rein. “Customers are supposed to buy half a game for $20, then wait six months for an episode? When I put a game down, I want to try a new one. Episodic games that offer faster turnaround will inevitably be using a lot of recycled content, walking through the same environments and shooting the same enemies with the same weapons.”

His speech did not go over well with one delegate: “Mark, you are a dinosaur, you are wrong!” Another one didn’t like it much either: “Your brain is locked!” One went as far as to saying that Rein’s opinions were self-serving to promote the sales of game engines like Epic Games’ very own Unreal Engine 3.

Mark went on to bash other areas of the gaming market including Intel, the popular computer chip company, saying that they single-handedly “ruined the PC gaming business.” In one of his more memorable and sophisticated quotes, Mark said that, [The company] is evil, [and] we need to kick its ass.”

There you have it. According to Mr. Rein, we should end episodic gaming and defeat the evil empire known as Intel. Luckily the good thing about dinosaurs is that they tend to go extinct.

Via Next Generation

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