Michael Ephraim: “demo, demo, demo”

Aussie news entity, The Australian, reports that Sony Computer Entertainment and it’s partners in the wonderful, exciting, gut-wrenching, and aneurysm inducing world of retail, will spend a whopping AU$ 7 million (US$ 5.5 million) over the next six weeks.

Reports say that much of the marketing will be focused on giving people hands-on experience actually playing the console. The motto is “Demo, demo, demo,” according to SCE Managing Director Michael Ephraim, and even he admits that people really, really, need that trial to be convinced that the AU$ 999.95 (US$ 792.12) price tag for Sony’s PlayStation 3 is worth it.

Given that the Motorstorm demo is insanely fun, and addictive (this blogger has put off finishing that “tunnels to London stage” in RFOM because of it) it seems that Sony is finally doing the right thing and they’re letting the console speak for itself.

Let’s just  hope that they demo stuff like Resistance, Motorstorm, and flOw, and not filler stuff like Untold Legends: Dark Kingdom, and Genji: Days of the Blade.

You know what we want to see them spend that much money on? A free downloadable port of Loco Roco on the PlayStation Network that makes use of the PS3’s tilt-sense. A free game that comes with each box would certainly add value to Sony’s big black box, right? Look at the Xbox 360: the demos available on XBL gives you at least a few hours of re-playable fun (uber-short Blast Factor demo, we’re looking at you).

If they put Shadow of the Colossus/Ico, Katamari, and Loco Roco for free on the PSN, that instantly justifies the 600 plus dollar purchase.

Via The Australian

Aussie news entity, The Australian, reports that Sony Computer Entertainment and it’s partners in the wonderful, exciting, gut-wrenching, and aneurysm inducing world of retail, will spend a whopping AU$ 7 million (US$ 5.5 million) over the next six weeks.

Reports say that much of the marketing will be focused on giving people hands-on experience actually playing the console. The motto is “Demo, demo, demo,” according to SCE Managing Director Michael Ephraim, and even he admits that people really, really, need that trial to be convinced that the AU$ 999.95 (US$ 792.12) price tag for Sony’s PlayStation 3 is worth it.

Given that the Motorstorm demo is insanely fun, and addictive (this blogger has put off finishing that “tunnels to London stage” in RFOM because of it) it seems that Sony is finally doing the right thing and they’re letting the console speak for itself.

Let’s just  hope that they demo stuff like Resistance, Motorstorm, and flOw, and not filler stuff like Untold Legends: Dark Kingdom, and Genji: Days of the Blade.

You know what we want to see them spend that much money on? A free downloadable port of Loco Roco on the PlayStation Network that makes use of the PS3’s tilt-sense. A free game that comes with each box would certainly add value to Sony’s big black box, right? Look at the Xbox 360: the demos available on XBL gives you at least a few hours of re-playable fun (uber-short Blast Factor demo, we’re looking at you).

If they put Shadow of the Colossus/Ico, Katamari, and Loco Roco for free on the PSN, that instantly justifies the 600 plus dollar purchase.

Via The Australian