Michael Ephraim on PS3 down under

Michael EphraimThe PS3’s not launching down under until March. Of course, that left a lot of Aussies unimpressed. Okay, more like pissed. But Sony of Australia and New Zealand Managing Director Michael Ephraim is confident about how the PS3 will perform come its release next year.

Ephraim says that people have forgotten about the previous Sony launches in Australia. He says that Australia was nine months behind when the PlayStation, PS2, and the PSP, were launched. This time, they’re going to be just five months away from the Japan and US release.

Moreover, he says that the five-month lag doesn’t automatically translate to a window of opportunity for Microsoft. He says that the according to market researcg org GfK, the numbers are dropping for the Xbox 360 demand: “If you look at GfK, our competitor’s systems, no matter how much they go out and brag about it, the sales have flattened. They’re selling 1700 units last week, there has been a downwards spiral on Xbox 360.”

And you know what’s great about this guy? He doesn’t go about telling his next gen console war predictions. After all, it won’t start until all consoles have been launched properly, and until then, we will never know what unit will win the hearts of consumers. But then, why waste your time on making predictions when you can be “in the zone” playing your life away with your next gen consoles? After all, having fun with gaming is what ultimately matters, right?

Michael EphraimThe PS3’s not launching down under until March. Of course, that left a lot of Aussies unimpressed. Okay, more like pissed. But Sony of Australia and New Zealand Managing Director Michael Ephraim is confident about how the PS3 will perform come its release next year.

Ephraim says that people have forgotten about the previous Sony launches in Australia. He says that Australia was nine months behind when the PlayStation, PS2, and the PSP, were launched. This time, they’re going to be just five months away from the Japan and US release.

Moreover, he says that the five-month lag doesn’t automatically translate to a window of opportunity for Microsoft. He says that the according to market researcg org GfK, the numbers are dropping for the Xbox 360 demand: “If you look at GfK, our competitor’s systems, no matter how much they go out and brag about it, the sales have flattened. They’re selling 1700 units last week, there has been a downwards spiral on Xbox 360.”

And you know what’s great about this guy? He doesn’t go about telling his next gen console war predictions. After all, it won’t start until all consoles have been launched properly, and until then, we will never know what unit will win the hearts of consumers. But then, why waste your time on making predictions when you can be “in the zone” playing your life away with your next gen consoles? After all, having fun with gaming is what ultimately matters, right?

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