Microsoft Admits to Trouble In Japan
Even though Microsoft is trying tremendously hard to push the 360 in Japan, it just isn’t selling well at all. Whether it’s company loyalty, ethnic loyalty, a difference in cultural desire, or something else, they know they must act fast. Microsoft seems to think they have a trump card though, two Hironobu Sakaguchi RPGs which will debut around the time that the PlayStation 3 comes out.
“It’s not necessarily about making money in the early going. We made a commitment in Japan – I made a commitment to Japan – that the problems we had during our initial launch during Xbox 1 we weren’t going to repeat” said Xbox spokesperson Peter Moore in an interview. “And I think more importantly, Japan publishers are totally and firmly behind the Xbox 360 platform. They look at what we’re attempting to do in Japan, but more importantly, what we are doing in North America and Europe“.
But someone in Japan is admitting to trouble, “Globally we are doing very well but Japan has always been tough,” said Microsoft’s Japan president and CEO of Darren Huston during a company event. “We launched early and with not enough Japan-specific content” adding that “I can’t say I’m beaming with confidence in Japan“
Via 1UP
Even though Microsoft is trying tremendously hard to push the 360 in Japan, it just isn’t selling well at all. Whether it’s company loyalty, ethnic loyalty, a difference in cultural desire, or something else, they know they must act fast. Microsoft seems to think they have a trump card though, two Hironobu Sakaguchi RPGs which will debut around the time that the PlayStation 3 comes out.
“It’s not necessarily about making money in the early going. We made a commitment in Japan – I made a commitment to Japan – that the problems we had during our initial launch during Xbox 1 we weren’t going to repeat” said Xbox spokesperson Peter Moore in an interview. “And I think more importantly, Japan publishers are totally and firmly behind the Xbox 360 platform. They look at what we’re attempting to do in Japan, but more importantly, what we are doing in North America and Europe“.
But someone in Japan is admitting to trouble, “Globally we are doing very well but Japan has always been tough,” said Microsoft’s Japan president and CEO of Darren Huston during a company event. “We launched early and with not enough Japan-specific content” adding that “I can’t say I’m beaming with confidence in Japan“
Via 1UP