Microsoft keeping up with Xbox 360 demand in UK, says exec

Nintendo may be struggling with its Wii shortage problem, but Microsoft seems to be keeping up with demand, at least in the UK. Microsoft UK’s head of gaming and entertainment, Stephen McGill, tells about how they managed to make sure every retailer has Xbox 360s in stock. Read all about it in the full article!

In an interview with GameSpot UK, Stephen McGill, Microsoft UK’s head of gaming and entertainment, explained how they worked hard to make sure the supply of Xbox 360 meets the consumer’s growing holiday demand. McGill also throws a nice jab towards Nintendo’s shortage problem in the process.

According to McGill, Xboxes seem to be one of the hottest items in people’s Christmas list in the UK. He is also proud of the fact that they managed to make sure that every retailer has stocks of the consoles every week. He explained:

We’re struggling to meet the demand from every retailer every week. I think we’ve probably done it better than some of our cohorts out there, but it’s a weekly thing–we’re getting stock in, we’re getting it straight out to the retailers who need it.

McGill also mentioned in the interview that people are getting “pleasantly surprised” with the new features that Microsoft Xbox offers, like the new Friends of Friends feature, which was included in the fall update.

Check out the entire interview in the Via link!

Via Gamespot