Microsoft to finally make Xbox 360 profit because of Halo 3
Tagged by Microsoft as “the most highly anticipated game of all time and biggest entertainment event in history,” nobody can deny the popularity of one of its best known series for the Xbox 360, Halo.
With the upcoming sequel scheduled to hit stores in a day or so, Microsoft is hoping to boost its profits with the game’s release. Analysts at Microsoft have predicted that they will finally be making a profit this fiscal year.
Prior to this, the company has been suffering from more than US$ 5 billion in losses since the Xbox’s launch in 2001. The Xbox 360 exclusive title, Halo 3, will hopefully become a major proponent to this rise in sales for the company.
Edward Woo, a video games analyst at Wedbush Morgan Securities, comments on the soon-to-be released title, “Halo is in a class by itself. This is going to be Microsoft’s best shot, but I don’t think anyone thinks this is a magic bullet that takes all the air out of the Wii”.
With sales of less than US$ 5 million, they still have a lot of catching up to do against its other competitors.
Tagged by Microsoft as “the most highly anticipated game of all time and biggest entertainment event in history,” nobody can deny the popularity of one of its best known series for the Xbox 360, Halo.
With the upcoming sequel scheduled to hit stores in a day or so, Microsoft is hoping to boost its profits with the game’s release. Analysts at Microsoft have predicted that they will finally be making a profit this fiscal year.
Prior to this, the company has been suffering from more than US$ 5 billion in losses since the Xbox’s launch in 2001. The Xbox 360 exclusive title, Halo 3, will hopefully become a major proponent to this rise in sales for the company.
Edward Woo, a video games analyst at Wedbush Morgan Securities, comments on the soon-to-be released title, “Halo is in a class by itself. This is going to be Microsoft’s best shot, but I don’t think anyone thinks this is a magic bullet that takes all the air out of the Wii”.
With sales of less than US$ 5 million, they still have a lot of catching up to do against its other competitors.
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