Microsoft UK boss Thompson on Xbox 360 Elite: It’s all about choice

Neil Thompson defends Microsoft's move on Elite - Image 1You’ve all read about David Karraker‘s rather crackling statements on Microsoft‘s Xbox 360 Elite. The Sony official said a lot of things, and even taunted MS by saying that they treat every single PS3 consumer as an “elite.” Microsoft Xbox UK top official Neil Thompson gave an interview today and defended their company’s move.

Thompson reiterated that what they are currently doing is offering their user base options. The Core version of the console is the most basic while the newly announced Elite has advanced features including a 120GB space and HDMI capabilities. The official said that in this way, people can decide if they just need the basics or if they want something more. Then he continued,

We could do two things. One, we could offer consumer choice, so they could come in whenever they wanted to, and decide to add onto it. But also, that gives us some flexibility, in that we can make offerings that we can change and move within the context of the Core system. So over the next two or three years I think, yes, we’re in an evolutionary stage.

But more than the hardware itself, Neil Thompson reminded Xbox 360 users to put more emphasis on the software and services they are offering. He said that through these things, the console is in fact evolving without the need to change its hardware specifications. He explained,

The definition of the 360 is about the fact that we can make the machine you bought today different in a year’s time through the software and the services that we can deliver, and change what that machine can do and enhance it and make it better.

Lastly, Thompson assured fans that the Core version will continue to become available and that it is, in fact, doing better than ever.

Via GamesIndustry

Neil Thompson defends Microsoft's move on Elite - Image 1You’ve all read about David Karraker‘s rather crackling statements on Microsoft‘s Xbox 360 Elite. The Sony official said a lot of things, and even taunted MS by saying that they treat every single PS3 consumer as an “elite.” Microsoft Xbox UK top official Neil Thompson gave an interview today and defended their company’s move.

Thompson reiterated that what they are currently doing is offering their user base options. The Core version of the console is the most basic while the newly announced Elite has advanced features including a 120GB space and HDMI capabilities. The official said that in this way, people can decide if they just need the basics or if they want something more. Then he continued,

We could do two things. One, we could offer consumer choice, so they could come in whenever they wanted to, and decide to add onto it. But also, that gives us some flexibility, in that we can make offerings that we can change and move within the context of the Core system. So over the next two or three years I think, yes, we’re in an evolutionary stage.

But more than the hardware itself, Neil Thompson reminded Xbox 360 users to put more emphasis on the software and services they are offering. He said that through these things, the console is in fact evolving without the need to change its hardware specifications. He explained,

The definition of the 360 is about the fact that we can make the machine you bought today different in a year’s time through the software and the services that we can deliver, and change what that machine can do and enhance it and make it better.

Lastly, Thompson assured fans that the Core version will continue to become available and that it is, in fact, doing better than ever.

Via GamesIndustry

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