Microsoft UK: Wii limited, Xbox 360 defines next-gen
Microsoft UK‘s senior regional director of the entertainment and devices division Neil Thompson, known for criticising competitors in the video game industry, did just so recently, telling MCV UK that the Wii won’t last long because of expandability limitations. He also believes the Xbox 360 defines “what a next generation console should look like and how people should think about it.”
Thompson did admit that Microsoft wasn’t innovative enough last generation, but thinks the industry giant has been the “innovative force” this time. Nintendo, as he sees it, is doing very well and managed to expand the market, but “there is a limit in terms of what you can do with Wii.”
He gave Ninty credit for looking at what consumers want and offering them something unique, something Microsoft learned and manifested by releasing two SKUs. Even while skeptic about the Wii’s future, he continued:
They looked at something which isn’t being offered and that’s probably kept them in the business, where many people perhaps thought they couldn’t last beyond the last generation because the technology has been evolved.
Microsoft UK‘s senior regional director of the entertainment and devices division Neil Thompson, known for criticising competitors in the video game industry, did just so recently, telling MCV UK that the Wii won’t last long because of expandability limitations. He also believes the Xbox 360 defines “what a next generation console should look like and how people should think about it.”
Thompson did admit that Microsoft wasn’t innovative enough last generation, but thinks the industry giant has been the “innovative force” this time. Nintendo, as he sees it, is doing very well and managed to expand the market, but “there is a limit in terms of what you can do with Wii.”
He gave Ninty credit for looking at what consumers want and offering them something unique, something Microsoft learned and manifested by releasing two SKUs. Even while skeptic about the Wii’s future, he continued:
They looked at something which isn’t being offered and that’s probably kept them in the business, where many people perhaps thought they couldn’t last beyond the last generation because the technology has been evolved.