Microsoft: “We’ll Own Xmas”
A word war always erupts whenever new consoles are going to be released. This week, even more shots were fired in the next-gen console battle by UK head of Xbox marketing Stephen McGill. In an interview with British trade magazine MCV, McGill stated that they will have “an installed base of around ten million plus before they [Sony and Nintendo] launch.” McGill went on to claim that “weÂ’re the only place for the breadth and depth of choice for games and it dispelled a lot of the myths around PS3.“
McGill stressed that the 360Â’s games portfolio and marketing push will be key. “WeÂ’ve got so much to talk about: 160 high definition games on 360. A ten million plus installed base head start. Games for everyone including Gears of War, Pro Evolution Soccer, Viva Piñata, Xbox Live Arcade, Forza 2, Rainbow Six and Dead or Alive Extreme 2, to name but a few. Then thereÂ’s the promise of being the only place to get Halo 3.“
And all this has given Microsoft even greater confidence that it will clean up over the pivotal festive season, according to McGill: “Nowhere else have consumers got a better choice of great gaming and entertainment today, tomorrow and long into the future. IÂ’m very confident this is going to be another Xbox Xmas.“
Fighting words, surely. But then again, we never expected otherwise from the head of Xbox marketing. It’s his job. Both Sony and Nintendo also have their own spin doctors working on making sure that their respective consoles end up on top of the next-gen heap. The only way to know what will happen is to wait until all three next-gen consoles are out in the market. That’s when the war will really begin.
Thoughts? Opinions? Leave a comment.
Via MCV UK
A word war always erupts whenever new consoles are going to be released. This week, even more shots were fired in the next-gen console battle by UK head of Xbox marketing Stephen McGill. In an interview with British trade magazine MCV, McGill stated that they will have “an installed base of around ten million plus before they [Sony and Nintendo] launch.” McGill went on to claim that “weÂ’re the only place for the breadth and depth of choice for games and it dispelled a lot of the myths around PS3.“
McGill stressed that the 360Â’s games portfolio and marketing push will be key. “WeÂ’ve got so much to talk about: 160 high definition games on 360. A ten million plus installed base head start. Games for everyone including Gears of War, Pro Evolution Soccer, Viva Piñata, Xbox Live Arcade, Forza 2, Rainbow Six and Dead or Alive Extreme 2, to name but a few. Then thereÂ’s the promise of being the only place to get Halo 3.“
And all this has given Microsoft even greater confidence that it will clean up over the pivotal festive season, according to McGill: “Nowhere else have consumers got a better choice of great gaming and entertainment today, tomorrow and long into the future. IÂ’m very confident this is going to be another Xbox Xmas.“
Fighting words, surely. But then again, we never expected otherwise from the head of Xbox marketing. It’s his job. Both Sony and Nintendo also have their own spin doctors working on making sure that their respective consoles end up on top of the next-gen heap. The only way to know what will happen is to wait until all three next-gen consoles are out in the market. That’s when the war will really begin.
Thoughts? Opinions? Leave a comment.
Via MCV UK