Mirror’s Edge expects 3 million in sales because it’s ‘different’

Well, being different certainly helped with games like Grand Theft Auto and Okami. Even Cooking Mama. But can it work for Faith, the iconic hero of Mirror’s Edge? According to the game’s marketing director, they’re expecting the game to sell 3 million in sales simply for “being different.”

Well, being different certainly helped with games like Grand Theft Auto and Okami. Even Cooking Mama. But can it work for Faith, the iconic hero of Mirror’s Edge (Xbox 360, PlayStation 3)?

According to the game’s marketing director, they’re expecting the game to sell 3 million in sales simply for “being different”:

We’re being helped immensely, just by the look of the game. You look at a screenshot of Mirror’s Edge, and you know what it is.

Some games do a good job with a unique look. You see a screenshot of Bioshock, and you’d know it was Bioshock.

Mirror’s Edge certainly is different, and it’s visual style is amazing. The character design for Faith alone is enough to make the game stand out. However, “different” is the name of the game in the industry these days.

It’s getting that being different is a prerequisite for a good game. LittleBigPlanet and Heavy Rain are prime examples. They stand out because of their non-conventional visual style. In other words, Mirror’s Edge is no different in being different. The trick to make a great game is having a great blend of visual style and gameplay. And from what I’ve seen of the game, it has the “great gameplay” down pat as well. They might very well meet that 3 million.

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Via Edge