Modern Warfare 2 receives Guinness World Records for record breaking sales

mw2Guinness World Records, the global authority on all record-breaking things, has officially recognized Modern Warfare 2 “as the most successful entertainment launch of all time.”

 

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Guinness World Records, the global authority on all record-breaking things, has officially recognized Modern Warfare 2 “as the most successful entertainment launch of all time.”

 

According to the record-keeping organisation, Infinity Ward first-person shooter has surpassed $401 million (£ 242.4 million) in the first 24 hours of release, breaking the record previously held by Grand Theft Auto IV with US$ 310 million (£159 million) in 2008, and the previous record-holder, Halo 3, which took in US$ 170 million (£ 84 million) on its first day sale. Gaz Deaves, Guinness World Records Gamer’s Edition Editor, said:

 

“Video game releases such as the Call of Duty series have outperformed the launches of major Hollywood blockbusters for several years and the day-one sales for Call of Duty: Modern Warfare 2 proved once again that video games have become cultural events in their own right. The fan movement and hype surrounding this game in the run-up to launch was almost unprecedented in scale; we acknowledged early on that the big question wasn’t if it would break all-time entertainment records, but rather by how much.”

 

Infinity Ward’s creative strategist Robert Bowling also added:

 

“This achievement is a reflection of the support from our community of fans around the world. The Call of Duty series and Modern Warfare have been our passion – we’ve dedicated our lives to giving our best, so it’s an honour to be recognised by setting a new standard among all entertainment properties.”

 

 

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