Modern Warfare 2 sets all-time entertainment industry record
So how big has Modern Warfare 2 (PC, PS3 and Xbox 360) become? Well, you can forget about Grand Theft Auto IV‘s previous US$ 500 million video games record and Harry Potter And The Half-Blood Prince’s US$ 394 million five days post launch box office record. According to the estimates of Activision, the latest installment of the Call of Duty franchise has so far generated $550 million worldwide in just five days to set an all-time entertainment industry record, shattering all previous first-and five-day entertainment industry box office, book and video game sell-through records.
So how big has Modern Warfare 2 (PC, PS3 and Xbox 360) become? Well you can forget about Grand Theft Auto IV‘s previous US$ 500 million video games record and Harry Potter And The Half-Blood Prince’s US$ 394 million five days post launch box office record. According to the estimates of Activision, the latest installment of the Call of Duty franchise has so far generated $550 million worldwide in just five days to set an all-time entertainment industry record, shattering all previous first-and five-day entertainment industry box office, book and video game sell-through records.
“In just five days of sell through, Call of Duty: Modern Warfare has become the largest entertainment launch in history and a pop culture phenomenon,” said Activision CEO Bobby Kotick. “The title’s success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media.”
Additionally, Microsoft has also released some Xbox Live figures on the games success, revealing that Xbox 360 owners spent 5.2 million multiplayer hours playing the game on the first day alone with more than 2.2 million unique gamers playing on Xbox Live unlocking more than 11 million achievements, setting a new one-day record for the online-gaming platform.
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