More details on Microsoft’s Ignition Program
Microsoft has unveiled to the world their newest program that will aid recording artists in reaching out to tens of millions of consumers. World, say hello to the Ignition Program.
What the Ignition Program does is to basically package promotional opportunities from the Zune, Xbox, and MSN in order for the artists to reach their fans across all platforms.
Explains Christina Calio, director of Music Marketing for Zune,
The Ignition Program is designed to help artists connect with a substantial consumer audience. Consumers are looking for ways to find new music, and Ignition helps connect artists with potential new fans by giving them multiple
opportunities to listen to, watch or read about the artist across Microsoft’s online platforms.
UK band Maximo Park was there to promote the launch of the Ignition Program. They will also be the “featured artist” for the month of June, giving out free and exclusive music downloads and features aboard the said platforms.
For a detailed list of what Maximo Park promotions you may have, check out the list below:
Zune Marketplace and Zune.net:
• “Our Velocity” featured as a free download on Zune Marketplace
• “Don McPhee” offered to U.S. audiences as an exclusive track for two weeks on Zune Marketplace
• Playlist of 10 favorite tracks from Maxïmo Park lead singer Paul Smith available for download on Zune Marketplace
• Maxïmo Park’s personal commentary on “Our Earthly Pleasures,” featuring song-by-song descriptions and comments
• Maxïmo Park-specific page on Zune.net promoting the band’s current activities
Xbox Live Marketplace
• Promotional video download of “Our Velocity” offered at no cost to Xbox LIVE subscribers
MSN Entertainment
• Promotional video stream of “Our Velocity” on MSN Video
• Listening parties for “Our Earthly Pleasures” during the first two weeks of June on MSN Music, which will allow consumers to listen to the entire album via streaming audio for free
For more details on the Ignition Program, visit zune.net.
Microsoft has unveiled to the world their newest program that will aid recording artists in reaching out to tens of millions of consumers. World, say hello to the Ignition Program.
What the Ignition Program does is to basically package promotional opportunities from the Zune, Xbox, and MSN in order for the artists to reach their fans across all platforms.
Explains Christina Calio, director of Music Marketing for Zune,
The Ignition Program is designed to help artists connect with a substantial consumer audience. Consumers are looking for ways to find new music, and Ignition helps connect artists with potential new fans by giving them multiple
opportunities to listen to, watch or read about the artist across Microsoft’s online platforms.
UK band Maximo Park was there to promote the launch of the Ignition Program. They will also be the “featured artist” for the month of June, giving out free and exclusive music downloads and features aboard the said platforms.
For a detailed list of what Maximo Park promotions you may have, check out the list below:
Zune Marketplace and Zune.net:
• “Our Velocity” featured as a free download on Zune Marketplace
• “Don McPhee” offered to U.S. audiences as an exclusive track for two weeks on Zune Marketplace
• Playlist of 10 favorite tracks from Maxïmo Park lead singer Paul Smith available for download on Zune Marketplace
• Maxïmo Park’s personal commentary on “Our Earthly Pleasures,” featuring song-by-song descriptions and comments
• Maxïmo Park-specific page on Zune.net promoting the band’s current activities
Xbox Live Marketplace
• Promotional video download of “Our Velocity” offered at no cost to Xbox LIVE subscribers
MSN Entertainment
• Promotional video stream of “Our Velocity” on MSN Video
• Listening parties for “Our Earthly Pleasures” during the first two weeks of June on MSN Music, which will allow consumers to listen to the entire album via streaming audio for free
For more details on the Ignition Program, visit zune.net.
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