MTV to Promote GameORZ Week
source: Gamespot
Well it appears that MTV is trying to do to gaming what it already has done to music, if you catch my drift. If you don’t happen to watch this wonderful channel then you would not know that they have already started their ‘GameORZ Week,’ in which they focus on gamers’ lives. Anyways… Here’s the article:
MTV said today that it would devote an entire week of programming to games and game culture in anticipation of the November 22 release of Microsoft’s new gaming console, the Xbox 360.
Starting this Sunday night, MTV will air game-focused coverage, as will its sister channels and Web sites, including MTV2, mtvU, mtvU Uber, and MTV Overdrive. The video game-themed programming, dubbed GameORZ Week, acknowledges the degree to which game culture is integrated into the mainstream, but especially among the MTV market of 18- to 24-year-olds.
“”Video games are at the front of our audience’s daily lives, just like music, fashion, and movies,” Christina Norman, president of MTV, said in a statement. “GameORZ Week will be a multiplatform entertainment experience for gamers that will showcase the touch points where music, stars, and video games intersect with youth culture.”
MTV’s TRL (Total Request Live) will cover the launch of the new Xbox and provide viewers with a look at some currently popular games, including Mario Kart DS, NBA Live 06, and Battlefield 2: Modern Combat.
MTV will also cover the semifinals of the Cyberathlete Professional League’s world tour (Saturday, November 26, at 8:00 p.m.), as well as provide profiles of some of the most successful, and notorious, professional gamers.
Among the segments airing next week are True Life: I’m a Professional Gamer, a program that follows three young gamers as they make their rounds on the pro circuit, and This Sims Life, a show that documents the lives of people who spend much of their waking hours playing massively multiplayer role-playing games. Taking the high road, Sims Life intends to spin “a tale about hope and dreams and empowerment,” according to the network. True Life airs November 20 on MTV and MTV2, while Sims Life will be broadcast the following day, November 21.”
source: Gamespot
Well it appears that MTV is trying to do to gaming what it already has done to music, if you catch my drift. If you don’t happen to watch this wonderful channel then you would not know that they have already started their ‘GameORZ Week,’ in which they focus on gamers’ lives. Anyways… Here’s the article:
MTV said today that it would devote an entire week of programming to games and game culture in anticipation of the November 22 release of Microsoft’s new gaming console, the Xbox 360.
Starting this Sunday night, MTV will air game-focused coverage, as will its sister channels and Web sites, including MTV2, mtvU, mtvU Uber, and MTV Overdrive. The video game-themed programming, dubbed GameORZ Week, acknowledges the degree to which game culture is integrated into the mainstream, but especially among the MTV market of 18- to 24-year-olds.
“”Video games are at the front of our audience’s daily lives, just like music, fashion, and movies,” Christina Norman, president of MTV, said in a statement. “GameORZ Week will be a multiplatform entertainment experience for gamers that will showcase the touch points where music, stars, and video games intersect with youth culture.”
MTV’s TRL (Total Request Live) will cover the launch of the new Xbox and provide viewers with a look at some currently popular games, including Mario Kart DS, NBA Live 06, and Battlefield 2: Modern Combat.
MTV will also cover the semifinals of the Cyberathlete Professional League’s world tour (Saturday, November 26, at 8:00 p.m.), as well as provide profiles of some of the most successful, and notorious, professional gamers.
Among the segments airing next week are True Life: I’m a Professional Gamer, a program that follows three young gamers as they make their rounds on the pro circuit, and This Sims Life, a show that documents the lives of people who spend much of their waking hours playing massively multiplayer role-playing games. Taking the high road, Sims Life intends to spin “a tale about hope and dreams and empowerment,” according to the network. True Life airs November 20 on MTV and MTV2, while Sims Life will be broadcast the following day, November 21.”