NetDevil announces Lego MMO

Back in December 2006, we reported that Auto Assault developer NetDevil will be coming up with a new MMO title for a major toy company. Immediately, fans speculated that this could be the the much-awaited Transformers, but it turned out that the latter is headed for other platforms.

Anyway, NetDevil finally revealed today which toy company will be inspiring its next MMO, and as it turns out, it’s nothing less than Lego! We don’t know why it slipped past our radar, but the idea of using Lego in a virtual world does seem mostly fitting. Even NetDevil President Scott Brown agrees: “Playing with Lego bricks and developing online worlds are both creative activities. To bring them together is deeply professionally satisfying and we look forward to working with the Lego team.”

Likewise, Lego Group Executive VP for Community, Education, and Direct Division Lisbeth Valther Pallesen shared that this is part of their company’s effort to keep at pace with the changing times since, as Pallesen remarked, children around the world spend more and more time online. The official also said that,

The Lego brand represents construction, creativity and problem solving – values that compliment the MMOG market. By merging the online world of social interaction with physical play, the Lego brand is providing new experiences for children, as well as fans.

Details and features of the new MMO are still not available as of this time. However, the two companies mentioned that the title will be released some time in 2008.

Back in December 2006, we reported that Auto Assault developer NetDevil will be coming up with a new MMO title for a major toy company. Immediately, fans speculated that this could be the the much-awaited Transformers, but it turned out that the latter is headed for other platforms.

Anyway, NetDevil finally revealed today which toy company will be inspiring its next MMO, and as it turns out, it’s nothing less than Lego! We don’t know why it slipped past our radar, but the idea of using Lego in a virtual world does seem mostly fitting. Even NetDevil President Scott Brown agrees: “Playing with Lego bricks and developing online worlds are both creative activities. To bring them together is deeply professionally satisfying and we look forward to working with the Lego team.”

Likewise, Lego Group Executive VP for Community, Education, and Direct Division Lisbeth Valther Pallesen shared that this is part of their company’s effort to keep at pace with the changing times since, as Pallesen remarked, children around the world spend more and more time online. The official also said that,

The Lego brand represents construction, creativity and problem solving – values that compliment the MMOG market. By merging the online world of social interaction with physical play, the Lego brand is providing new experiences for children, as well as fans.

Details and features of the new MMO are still not available as of this time. However, the two companies mentioned that the title will be released some time in 2008.