New Line Home Entertainment to Release UMD Movies
Source: Gamedaily
New Line Home Entertainment is the latest Hollywood studio to commit to Sony’s proprietary Universal Media Disc, which plays movies and video games on the PlayStation Portable device.
Its first six titles will go on sale Oct. 4 for $19.98 each: “Elf,” “The Texas Chainsaw Massacre” (2003), “The Butterfly Effect,” “Freddy vs. Jason,” “Blade” and “Secondhand Lions.”
New Line Home Entertainment executive vp marketing Matt Lasorsa said the studio is experimenting with its first slate of UMD titles, targeting the 17- to 25-year-old gamers with R-rated films, and the 10- to 15-year-old gamers with family titles.
Even before tallying how its first batch of catalog UMDs performs, Lasorsa said New Line is projecting an additional UMD release slate that will include at least one day-and-date DVD and UMD release.
“Looking forward, we hope to release one tentpole movie day-and-date with the DVD release and then introduce some catalog titles that match that demographic,” he said.
With more than 1.3 million units sold in the U.S., home entertainment studios are embracing the UMD format. Of the majors, only Warner Bros. Home Entertainment and DreamWorks Home Entertainment have yet to commit.
Source: Gamedaily
New Line Home Entertainment is the latest Hollywood studio to commit to Sony’s proprietary Universal Media Disc, which plays movies and video games on the PlayStation Portable device.
Its first six titles will go on sale Oct. 4 for $19.98 each: “Elf,” “The Texas Chainsaw Massacre” (2003), “The Butterfly Effect,” “Freddy vs. Jason,” “Blade” and “Secondhand Lions.”
New Line Home Entertainment executive vp marketing Matt Lasorsa said the studio is experimenting with its first slate of UMD titles, targeting the 17- to 25-year-old gamers with R-rated films, and the 10- to 15-year-old gamers with family titles.
Even before tallying how its first batch of catalog UMDs performs, Lasorsa said New Line is projecting an additional UMD release slate that will include at least one day-and-date DVD and UMD release.
“Looking forward, we hope to release one tentpole movie day-and-date with the DVD release and then introduce some catalog titles that match that demographic,” he said.
With more than 1.3 million units sold in the U.S., home entertainment studios are embracing the UMD format. Of the majors, only Warner Bros. Home Entertainment and DreamWorks Home Entertainment have yet to commit.
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