Nintendo AU’s new PR head on gaming bootcamps, frustrating fans, Aussie localisation

Australia‘s new PR head”>Heather Murphy, Nintendo Australia’s latest and hottest public relations head after Vispi Bhopti left his spot, answered a few questions in an interview about how she got the job, the flack Nintendo AU is receiving for constant delays, and the big holiday waiting for Nintendo’s new face.

Now on her sixth, Murphy’s first first four weeks were spent in “training,” which involved a crash course in playing video games and socializing with other Nintendo employees. Having quality time with Mario Party 8 and Resident Evil: Umbrella Chronicles at home was considered homework.

However, fun-time didn’t last long, because she’ll already have to tackle a hectic holiday season and other challenges after that. Murphy named a few big titles like Super Mario Galaxy, Big Brain Academy, and Wii Fit as Nintendo’s major players. In layman terms, those the ones that’ll require the PR lady most work.

She may be new, but Murphy’s already got a fairly good idea of headaches to come. When talking about fans complaining for delays, she said, “I suppose it is frustrating when you take the time to speak to them and the on the forums they post information that’s incorrect or is not a true representation of the conversation that you’ve had with them.”

On Nintendo’s localisation strategies in Australia, Murphy said, “Company decisions are not based on what I say or what someone else says; there’s a whole lot of planning that goes into it.” She mentioned how people sometimes forget that, and “there are things going on behind” those decisions that Nintendo can’t be frank about.

Australia‘s new PR head”>Heather Murphy, Nintendo Australia’s latest and hottest public relations head after Vispi Bhopti left his spot, answered a few questions in an interview about how she got the job, the flack Nintendo AU is receiving for constant delays, and the big holiday waiting for Nintendo’s new face.

Now on her sixth, Murphy’s first first four weeks were spent in “training,” which involved a crash course in playing video games and socializing with other Nintendo employees. Having quality time with Mario Party 8 and Resident Evil: Umbrella Chronicles at home was considered homework.

However, fun-time didn’t last long, because she’ll already have to tackle a hectic holiday season and other challenges after that. Murphy named a few big titles like Super Mario Galaxy, Big Brain Academy, and Wii Fit as Nintendo’s major players. In layman terms, those the ones that’ll require the PR lady most work.

She may be new, but Murphy’s already got a fairly good idea of headaches to come. When talking about fans complaining for delays, she said, “I suppose it is frustrating when you take the time to speak to them and the on the forums they post information that’s incorrect or is not a true representation of the conversation that you’ve had with them.”

On Nintendo’s localisation strategies in Australia, Murphy said, “Company decisions are not based on what I say or what someone else says; there’s a whole lot of planning that goes into it.” She mentioned how people sometimes forget that, and “there are things going on behind” those decisions that Nintendo can’t be frank about.