Nintendo Establishes Korean Subsidiary

Nintendo is looking to get a firm hold of the Korean gaming market as the company establishes a new wholly-owned subsidiary in Seoul. Supported by an initial investment of ¥30 billion ($27 million), the subsidiary will focus on localised DS Lite products and in marketing the Wii upon its launch. The new division is set to start operations on July 7 and initial development on Korean language localisation of DS titles is expected to begin as early as July 20.

Led by Mineo Kouda, the company aims to drive up sales of both hardware and software in the Korean market. It hopes to expand the reach of the DS Lite and the forthcoming Wii.

Koreans have had access to Nintendo products, but the lack of after sales support and absence of Korean language support have stifled the growth of the company in the Korean market. Nintendo hopes to address these issues with the launch of the new subsidiary.

Via Games Industry

Nintendo is looking to get a firm hold of the Korean gaming market as the company establishes a new wholly-owned subsidiary in Seoul. Supported by an initial investment of ¥30 billion ($27 million), the subsidiary will focus on localised DS Lite products and in marketing the Wii upon its launch. The new division is set to start operations on July 7 and initial development on Korean language localisation of DS titles is expected to begin as early as July 20.

Led by Mineo Kouda, the company aims to drive up sales of both hardware and software in the Korean market. It hopes to expand the reach of the DS Lite and the forthcoming Wii.

Koreans have had access to Nintendo products, but the lack of after sales support and absence of Korean language support have stifled the growth of the company in the Korean market. Nintendo hopes to address these issues with the launch of the new subsidiary.

Via Games Industry