Nintendo Goes… Emo?

Nintendo has this promotional tour called The Fusion Tour produced by Live Nation that has all kinds of entertainment around it, including live concerts. An emo-rock band called Hawthorne Heights will be one of the first headline bands to perform there. The odd thing is that if Nintendo really wants to get popular with the “mainstream gamer,” is an emo band really the way to go? Sure there are other artists who will perform there, but it’s still weird, because emo bands have a very specific reach. Look, it’s even all over their official event site.

“Videogames are as important to the pop culture landscape as music,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “The Nintendo Fusion Tour has become a launching pad for the best in entertainment, from the hottest new bands to the best upcoming Nintendo products.”

It all takes place between September 27 and November 11, and will go through around 40 US cities.

Nintendo has this promotional tour called The Fusion Tour produced by Live Nation that has all kinds of entertainment around it, including live concerts. An emo-rock band called Hawthorne Heights will be one of the first headline bands to perform there. The odd thing is that if Nintendo really wants to get popular with the “mainstream gamer,” is an emo band really the way to go? Sure there are other artists who will perform there, but it’s still weird, because emo bands have a very specific reach. Look, it’s even all over their official event site.

“Videogames are as important to the pop culture landscape as music,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “The Nintendo Fusion Tour has become a launching pad for the best in entertainment, from the hottest new bands to the best upcoming Nintendo products.”

It all takes place between September 27 and November 11, and will go through around 40 US cities.