Nintendo targets 35 million Wiis sold by 2011
Nintendo has set its eyes on selling 35 million Wii units in the United States alone, George Harrison revealed. Talking to Bloomberg, the senior vice president of marketing has boldly claimed that they will be able to meet that target come 2011 or 2012.
“Demand is much greater than we anticipated. A year ago no one thought we would be in this position,” says Harrison. So far, the Wii sales have been outstanding, thanks to the wholesome appeal it has, and thus making Nintendo successful in its aim to reach out to a wider demographics of casual gamers.
On the competition existing among the three next-gen consoles and their respective upgrades, Harrison remarks, “We’re starting to see in the performance of the PS3 and Xbox 360 that that’s not necessarily motivating the market the way it used to. So we’re going to start work on future technology only when we believe it’s necessary.”
He also revealed that they are currently upping the numbers of Wii units being produced in their Chinese factories in order to better cater to the soaring demand for the console.
Nintendo has set its eyes on selling 35 million Wii units in the United States alone, George Harrison revealed. Talking to Bloomberg, the senior vice president of marketing has boldly claimed that they will be able to meet that target come 2011 or 2012.
“Demand is much greater than we anticipated. A year ago no one thought we would be in this position,” says Harrison. So far, the Wii sales have been outstanding, thanks to the wholesome appeal it has, and thus making Nintendo successful in its aim to reach out to a wider demographics of casual gamers.
On the competition existing among the three next-gen consoles and their respective upgrades, Harrison remarks, “We’re starting to see in the performance of the PS3 and Xbox 360 that that’s not necessarily motivating the market the way it used to. So we’re going to start work on future technology only when we believe it’s necessary.”
He also revealed that they are currently upping the numbers of Wii units being produced in their Chinese factories in order to better cater to the soaring demand for the console.