Nintendo to combat falling Wii sales with big game releases

The Nintendo Wii has been suffering a sales decline of late. Most recently, Nintendo has posted a decline in quarterly operating outfit of more than 60%. Despite these numbers (and despite what analysts believe), don’t expect the Wii to get a price cut anytime soon. Nintendo president Satoru Iwata believes that the slowdown in sales is due to the lack of big titles released for their home console at the moment, and they’re going to remedy that by putting out some big ones.

The Nintendo Wii has been suffering a sales decline of late. Most recently, Nintendo has posted a decline in quarterly operating outfit of more than 60%. Hardware sales went down from 5.17 million from last year to 2.23 million units, while software sales dropped down by almost 10 million units to 31.07 million.

Despite these numbers, don’t expect the Wii to get a price cut anytime soon. Nintendo president Satoru Iwata said at a recent Nintendo investors meeting that “Right now, there aren’t a lot of discussions going on about what exactly to do about hardware pricing.”

Instead, Iwata believes that the slowdown in sales is due to the lack of big titles released for their home console at the moment, and they’re going to remedy that by putting out some big ones. Here’s what he said at the same investors meeting:

It’s not the case of the quality of hardware moved, the feeling of missing strong competitive power, lacking its luster or poor sales. Consistently, big time titles will be released in the marketplace for this hardware. When that stops, to reinvigorate the console, or to put it another way, I think the current decline in hardware sales is due to the fact that there aren’t many big titles (at the moment).

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Via Kotaku