Nintendo Wii sales in Australia hits 68,000 units
As a follow-up to the recent news that Nintendo Wii sales hit 5.2 million units worldwide, we bring reports that the Wii has experienced equally prosperous times in Australia as it clocks in a total of 68,000 sales since its release back in December 6, 2006.
Going into detail, sales for last year alone totalled 51,000 units, with a further 17,000 attributed to 2007. The Nintendo Wii also retains a strong holding in Japan’s market, as it reports 78,506 sales from February 19 to 25.
Moving on to the Wii’s primary competition, the veteran Sony PlayStation 2 retains its strong following among fans with a solid 256, 000 sales in 2006 – more than a quarter of a million – bringing up its total sales to 19.2 million in Australia since its November launch in 2000. Daniel Morse of the German marketing research firm Growth from the Knowledge (GfK) attributed its success to its low price and wide game selection. “It still offers good value to consumers,” Morse said.
But while the PS2 is still holding fast to its place, Morse mentions that for the past two weeks, the Wii had taken the PS2’s former title of the fastest selling console in Australia. Microsoft’s Xbox 360 console was reported to have sold a total of 153,000 units since its March launch last year, including the 13,000 reported this 2007.
Time will tell how these sales reports will influence the Sony PlayStation 3’s upcoming launch, which will take place this March 23, with each PS3 unit selling for an initial price of AUS$ 999 (US$ 772). The PlayStation 2 currently sells for AU$ 199 (US$ 154), the Xbox 360 for AU$ 649 (US$ 502), and the Wii for AU$ 399 (US$ 309).
As a follow-up to the recent news that Nintendo Wii sales hit 5.2 million units worldwide, we bring reports that the Wii has experienced equally prosperous times in Australia as it clocks in a total of 68,000 sales since its release back in December 6, 2006.
Going into detail, sales for last year alone totalled 51,000 units, with a further 17,000 attributed to 2007. The Nintendo Wii also retains a strong holding in Japan’s market, as it reports 78,506 sales from February 19 to 25.
Moving on to the Wii’s primary competition, the veteran Sony PlayStation 2 retains its strong following among fans with a solid 256, 000 sales in 2006 – more than a quarter of a million – bringing up its total sales to 19.2 million in Australia since its November launch in 2000. Daniel Morse of the German marketing research firm Growth from the Knowledge (GfK) attributed its success to its low price and wide game selection. “It still offers good value to consumers,” Morse said.
But while the PS2 is still holding fast to its place, Morse mentions that for the past two weeks, the Wii had taken the PS2’s former title of the fastest selling console in Australia. Microsoft’s Xbox 360 console was reported to have sold a total of 153,000 units since its March launch last year, including the 13,000 reported this 2007.
Time will tell how these sales reports will influence the Sony PlayStation 3’s upcoming launch, which will take place this March 23, with each PS3 unit selling for an initial price of AUS$ 999 (US$ 772). The PlayStation 2 currently sells for AU$ 199 (US$ 154), the Xbox 360 for AU$ 649 (US$ 502), and the Wii for AU$ 399 (US$ 309).
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