Ninty’s Rob Lowe talks about UK launch

UK Wii LaunchSmiling big and getting a good night’s sleep are probably what Nintendo UK officials are doing right now after the successful midnight store opening of HMV and after selling 50,000 Wiis in 12 hours. But before doing all that, Nintendo UK’s product manager for home consoles Rob Lowe (not the former Brat Packer) talked about the launch and just what the future could hold for Ninty.

We’ll skip the parts that tell us he’s very happy with the launch, that’s stating the obvious. When asked of what is the best approach when it comes to the future of consoles, he mentions that he believes that a dedicated game console is still the way to go. According to him:

I think the key is trying to very much get as many people into gaming as possible, because if you’ve got the same people playing over and over you’re only going to reach the same people over and over again. And even though they’re great and they’re our core audience, if we can appeal to a much broader audience, then that can only be good for the games industry, and the breadth of games that wouldn’t normally be produced, like Brain Training [known as Brain Age in the US], Wii Sports.

And of course, an interview ain’t complete if it is without the usual and at times, unavoidable, jabs towards the competition. When he was asked why Europe always have to wait until last with these launches, he says:

Oh come on, that’s not fair! A week later than Japan and three weeks later than the US, that’s not bad! I think you’re asking the wrong games company.

On a more personal note, we would like to thank Badam for the tip.

Via Gamespot

UK Wii LaunchSmiling big and getting a good night’s sleep are probably what Nintendo UK officials are doing right now after the successful midnight store opening of HMV and after selling 50,000 Wiis in 12 hours. But before doing all that, Nintendo UK’s product manager for home consoles Rob Lowe (not the former Brat Packer) talked about the launch and just what the future could hold for Ninty.

We’ll skip the parts that tell us he’s very happy with the launch, that’s stating the obvious. When asked of what is the best approach when it comes to the future of consoles, he mentions that he believes that a dedicated game console is still the way to go. According to him:

I think the key is trying to very much get as many people into gaming as possible, because if you’ve got the same people playing over and over you’re only going to reach the same people over and over again. And even though they’re great and they’re our core audience, if we can appeal to a much broader audience, then that can only be good for the games industry, and the breadth of games that wouldn’t normally be produced, like Brain Training [known as Brain Age in the US], Wii Sports.

And of course, an interview ain’t complete if it is without the usual and at times, unavoidable, jabs towards the competition. When he was asked why Europe always have to wait until last with these launches, he says:

Oh come on, that’s not fair! A week later than Japan and three weeks later than the US, that’s not bad! I think you’re asking the wrong games company.

On a more personal note, we would like to thank Badam for the tip.

Via Gamespot

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