NPD: ‘Even two-year old kids are getting into videogames’

From NPD’s report “Kids & Digital Content” comes these very interesting information: even two-year old toddlers are now into videogames. The study looks closely at how kids between two and fourteen years of age acquire and use digital content for their computers, portable digital music and/or video players, cell phones, and video game systems.

NPD reported downloading and playing games is the most popular activity followed by watching downloaded movies, television, music videos or online streaming video content. The study says kids play games at an average of 44 minutes in one sitting.

By the time kids are 7 years old, more than one in 10 are downloading content in some form. In the 10-year-old age bracket, 22% of all kids included in the online survey are downloading. Half of all 14 year-olds included in the study were into downloading digital content.

How many kids with access to the Internet are actually surfing the net? The figure is a big 75%. Almost half of them are online and surfing the Internet without any assistance. Only 25% are surfing the Internet with their parents or someone else. The top sites visited by kids include Nickelodeon, Disney and Cartoon Network. MySpace and Yahoo! are also fave surfstops.

“Without a doubt, kids are digital content natives, seamlessly navigating between traditional and digital sources of media without missing a step,” said The NPD Group. “To kids, there is nothing new or novel about digital sources of entertainment. The real challenge for marketers is to be one step ahead of their competition, providing the content and technology kids crave.”

From NPD’s report “Kids & Digital Content” comes these very interesting information: even two-year old toddlers are now into videogames. The study looks closely at how kids between two and fourteen years of age acquire and use digital content for their computers, portable digital music and/or video players, cell phones, and video game systems.

NPD reported downloading and playing games is the most popular activity followed by watching downloaded movies, television, music videos or online streaming video content. The study says kids play games at an average of 44 minutes in one sitting.

By the time kids are 7 years old, more than one in 10 are downloading content in some form. In the 10-year-old age bracket, 22% of all kids included in the online survey are downloading. Half of all 14 year-olds included in the study were into downloading digital content.

How many kids with access to the Internet are actually surfing the net? The figure is a big 75%. Almost half of them are online and surfing the Internet without any assistance. Only 25% are surfing the Internet with their parents or someone else. The top sites visited by kids include Nickelodeon, Disney and Cartoon Network. MySpace and Yahoo! are also fave surfstops.

“Without a doubt, kids are digital content natives, seamlessly navigating between traditional and digital sources of media without missing a step,” said The NPD Group. “To kids, there is nothing new or novel about digital sources of entertainment. The real challenge for marketers is to be one step ahead of their competition, providing the content and technology kids crave.”