Pachter: Microsoft won’t be competitive in handheld gaming market
Only recently, Microsoft corporate VP Shane Kim said that their entry into the handheld gaming market is only a matter of time. Wedbush Morgan analyst Michael Pachter, however, thinks that even if Microsoft does try to penetrate that particular market, they won’t be competitive at all.
Only recently, Microsoft corporate VP Shane Kim said that their entry into the handheld gaming market is only a matter of time. Wedbush Morgan analyst Michael Pachter, however, thinks that even if Microsoft does try to penetrate that particular market, they won’t be competitive at all.
Pachter believes that if Microsoft were to take the plunge, they’ll be falling headfirst into waters controlled by the Sony PSP and Apple iPhone. The commercial failure of the Zune doesn’t bolster his confidence in a Microsoft handheld as well.
Here’s the outspoken analyst’s own two cents, as he told NowGamer:
I don’t see Microsoft as being competitive in handheld gaming. The Zune has been a commercial disaster, and their core Xbox consumer is too old to carry a handheld gaming device.
The DS skews very young, the iPhone very old, and the PSP in between. Microsoft would have to take the PSP and the iPhone on in order to succeed. I don’t see this happening in the foreseeable future.
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Via NowGamer
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