Paris’ Charles de Gaulle International Airport gets wired with PS2 and PS3
Parisian jet setters seem to have all the fun: Parisian airports and Sony Computer Entertainment (SOE) France have signed a three-year contract that will have about 80 PS2 consoles and 14 PS3 consoles installed in Charles de Gaulle International Airport’s Galerie Parisienne (Parisian Gallery).
The consoles will be spread out in three comfortable lounges, each being able to accommodate about 28 players simultaneously. With about 10 million young travelers aged 25 years and below regularly passing through Parisian airports each year, the PlayStation consoles will be a big help in alleviating the jet lag and boredom that plague commuters.
The agreement is a great win-win arrangement for both parties. Nathalie Dacquin, Marketing Director of Sony Computer Entertainment France said that they are comfortable with the recent partnership with Paris airports, which is a good marketing move by letting the public experience the good ol’ PlayStation Experience and entice potential customers, and at the same time providing exceptional entertainment to the public.
Pascal Bourgue, Marketing Director of Parisian Airport Trade and Communication, agrees. Installing PlayStations in the airport lounges offer a new type of entertainment and at the same time provides comfort and relaxation, he said. He also plans to provide similar services for the Parisian travellers in the near future.
Parisian jet setters seem to have all the fun: Parisian airports and Sony Computer Entertainment (SOE) France have signed a three-year contract that will have about 80 PS2 consoles and 14 PS3 consoles installed in Charles de Gaulle International Airport’s Galerie Parisienne (Parisian Gallery).
The consoles will be spread out in three comfortable lounges, each being able to accommodate about 28 players simultaneously. With about 10 million young travelers aged 25 years and below regularly passing through Parisian airports each year, the PlayStation consoles will be a big help in alleviating the jet lag and boredom that plague commuters.
The agreement is a great win-win arrangement for both parties. Nathalie Dacquin, Marketing Director of Sony Computer Entertainment France said that they are comfortable with the recent partnership with Paris airports, which is a good marketing move by letting the public experience the good ol’ PlayStation Experience and entice potential customers, and at the same time providing exceptional entertainment to the public.
Pascal Bourgue, Marketing Director of Parisian Airport Trade and Communication, agrees. Installing PlayStations in the airport lounges offer a new type of entertainment and at the same time provides comfort and relaxation, he said. He also plans to provide similar services for the Parisian travellers in the near future.