Peter Dille to keynote at M16 Game Marketing Conference

The marketing and advertising professionals of M16 are holding their 2010 Game Marketing Conference on April 1st, and they’ve announced that SCEA’s senior VP of marketing, Peter Dille, will be taking the spotlight for a keynote address.

 

 

The marketing and advertising professionals of M16 are holding their 2010 Game Marketing Conference on April 1st, and they’ve announced that SCEA’s senior VP of marketing, Peter Dille, will be taking the spotlight for a keynote address.

 

Dille, who’s at the helm of Sony’s plans of revenue streams via the PlayStation Network, will “share how the PlayStation Network is evolving the digital home and entertainment landscape to feed consumers’ growing entertainment appetite” through his address dubbed “Redefining the Digital Living Room.”

 

“Every company in the gaming space and beyond is jockeying for position, mind and market share – for the first time in history, it truly is anyone’s game.” said Jonathan Block-Verk, M16 president and CEO. “The MI6 conference is a unique opportunity for game marketers to gain genuine insight and to understand how other top brands are approaching this landscape of fundamental change in the industry.”

 

The 2010 M16 Game Marketing Conference, entitled “It’s Everybody’s Game Now” will focus on how gaming has impacted not only its own industry, but entertainment as a whole.