Peter Moore on goals as EA Sports president

Now that Peter Moore has taken the helm of EA Sports as president, big plans are about to be carried out for the company. Not only does he want games of the brand to be successful in multiple platforms, but also wants EA Sports to go global.

In an interview, Moore discussed about how he looks at other countries where the gaming industry could be in three years time. India, Russia, and mainland China are the biggest bets as future major players within the interactive entertainment world. For instance, EA Sports is looking at cricket as a sport that can become more than just India’s favorite.

Other goals in Moore’s checklist include capitalizing on various platforms and making sure his company can make games that sell to a wider audience. He also expressed interest in getting another tattoo, one of John Madden, if his back is wide enough.

When asked why Moore left his position in Microsoft as corporate vice president, he replied:

[EA] is a company I have enjoyed competing with over the years and more recently collaborating with. I have strong Bay Area roots with my kids being born here, being Cal Berkeley kids, and the timing was right for me both personally and professionally to come here.

He also mentioned how he knew Electronic Arts CEO John Riccitello for a long time and figured out that being where he is now is the suitable place for someone with his background. Some may remember EA also offered him good salary and compensation for leaving his previous job.

For the full interview, click on the Read link below.

Now that Peter Moore has taken the helm of EA Sports as president, big plans are about to be carried out for the company. Not only does he want games of the brand to be successful in multiple platforms, but also wants EA Sports to go global.

In an interview, Moore discussed about how he looks at other countries where the gaming industry could be in three years time. India, Russia, and mainland China are the biggest bets as future major players within the interactive entertainment world. For instance, EA Sports is looking at cricket as a sport that can become more than just India’s favorite.

Other goals in Moore’s checklist include capitalizing on various platforms and making sure his company can make games that sell to a wider audience. He also expressed interest in getting another tattoo, one of John Madden, if his back is wide enough.

When asked why Moore left his position in Microsoft as corporate vice president, he replied:

[EA] is a company I have enjoyed competing with over the years and more recently collaborating with. I have strong Bay Area roots with my kids being born here, being Cal Berkeley kids, and the timing was right for me both personally and professionally to come here.

He also mentioned how he knew Electronic Arts CEO John Riccitello for a long time and figured out that being where he is now is the suitable place for someone with his background. Some may remember EA also offered him good salary and compensation for leaving his previous job.

For the full interview, click on the Read link below.