PlayStation 3 holiday ad campaign for Europe

Sony has revealed its Christmas TV campaign for the PlayStation 3 in Europe. This time around they’re focusing on the PS3’s high definition capabilities, moving away from their previous campaign which focused on games.

Watch the new ad, named “The Entertainers” in the full article.

Sony has revealed its Christmas TV campaign for the PlayStation 3 in Europe. This time around they’re focusing on the PS3’s high definition capabilities, moving away from their previous campaign which focused on games.

According to Sony Computer Entertainment UK Marketing Director, Alan Duncan, the ad “represents a spectacular, whirlwind celebration of the different entertainment experiences that the PS3 has to offer.”

The ad below is called “The Entertainers” and Sony describes it this way:

The ad takes place in a theatre style scene with a host of flamboyant characters; […] as a reference to how PS3Â’s high definition and Blu-ray disc capabilities make everything – from games and movies to photos – look and sound more beautiful and detailed than ever before.

A funny acrobatic couple perform amazing seamless movements without wires, just like the PS3Â’s Sixaxis wireless motion-sensitive controller, which understands and translates body movements

PS3Â’s constantly updated technology is brought to life through a robot that seamlessly turns into a human to illustrate how the console is a future proofed product, able to update and evolve over time, with software and product innovations to meet the changing entertainment demands of consumers.

Perhaps this move that focuses more on the hi-def capabilities of the console are evidence of Sony’s decision to market the Blu-ray as well as gaming. Here’s their holiday ad, “The Entertainers.