PlayStation: Entertainment Unleashed unveils ad #3: Download/Play/Connect (for PSN)
Remember those “Reflections” ads for Sony‘s new ad campaign? While it did seem to focus on the Christmas season, truth is it’s just a small part of an even bigger campaign waiting for its culmination to be unleashed. Find out about it after the jump.
Remember those “Reflections” ads for Sony‘s new ad campaign? While it did seem to focus on the Christmas season, truth is it’s just a small part of an even bigger campaign waiting for its culmination to be unleashed.
Today, we learn more about these efforts as Peter Diller, Senior VP of Marketing & PlayStation Network for Sony, put up a post on the PlayStation Blog entitled “PlayStation: Entertainment Unleashed”.
The other videos released for the said campaign feature the PS3’s big three (LBP, MotorStorm, Resistance 2) invading the cityscape, and with their Blu-ray friends to boot (Batman and Hancock). All this is but a build-up to the PlayStation Network ad that will be making its debut this weekend.
Here’s what Dille had to say about it:
So with [PS3] tremendous growth and adoption, we thought it was time to give the PlayStation Network its own moment in the sun with a TV spot that sings its praises. This PlayStation Network ad will also make its debut this weekend. The ad is a metaphor and itself depicts the relentless spread of the PlayStation message from user to user. We’ve featured various ways you can “Download/Play/Connect.”
But why not just see it for yourself? We’ve got the video right here for the yet-to-debut PSN ad. I’d have to say they’ve gone a long way from getting those hairballs to do the pitch for the PSP, yes?
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