Pranksters interrupted PS3 launch in Paris and London
Yesterday, Microsoft sent in a love note and beer to gaming site Computer and Video Games (CVG), in an amusing take on the £146 difference between the Xbox 360 and PlayStation 3 (PS3). Well last night, during the PS3 launch in Europe, several MS pranksters pulled off some acts to disturb the event.
Before we continue, we better make sure that you guys are getting the distinction. The beer and the note, that was Microsoft itself. This next instance was committed by some MS supporters. With that out of the way, here’s the story:
The first incident happened in Paris. As it goes, a big boat sailed past the long queue of people waiting to get their hands on the system. The said boat was Xbox 360-themed and carried the message, “Xbox 360 love you” (alright, “heart” or “less than three” for the nitpicky ones out there). See for yourself in this image from Kotaku. Meanwhile, we’ll leave you to formulate your own conclusions.
The next stop for the pranksters was big ol’ London. As you all know, it was where the “big event” was held, with Sony having partnered itself with Virgin Megastores. Just before midnight on the night of the launch, the line of people was rather long and the London midnight air is not exactly good for one’s health. Luckily though, some friendly dudes gave away free chairs for people to sit on. To PS3 fans’ surprise, the chairs sport the message “Shouldn’t have kept you waiting” and the website “www.shkyw.org.” We head over to the said URL and found the message… well, you better just see for yourself if you haven’t already.
Talk about cutthroat marketing.
Via CVG
Yesterday, Microsoft sent in a love note and beer to gaming site Computer and Video Games (CVG), in an amusing take on the £146 difference between the Xbox 360 and PlayStation 3 (PS3). Well last night, during the PS3 launch in Europe, several MS pranksters pulled off some acts to disturb the event.
Before we continue, we better make sure that you guys are getting the distinction. The beer and the note, that was Microsoft itself. This next instance was committed by some MS supporters. With that out of the way, here’s the story:
The first incident happened in Paris. As it goes, a big boat sailed past the long queue of people waiting to get their hands on the system. The said boat was Xbox 360-themed and carried the message, “Xbox 360 love you” (alright, “heart” or “less than three” for the nitpicky ones out there). See for yourself in this image from Kotaku. Meanwhile, we’ll leave you to formulate your own conclusions.
The next stop for the pranksters was big ol’ London. As you all know, it was where the “big event” was held, with Sony having partnered itself with Virgin Megastores. Just before midnight on the night of the launch, the line of people was rather long and the London midnight air is not exactly good for one’s health. Luckily though, some friendly dudes gave away free chairs for people to sit on. To PS3 fans’ surprise, the chairs sport the message “Shouldn’t have kept you waiting” and the website “www.shkyw.org.” We head over to the said URL and found the message… well, you better just see for yourself if you haven’t already.
Talk about cutthroat marketing.
Via CVG
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