Pret a PSP – Exclusive Designer Fashion Show

 

Gwen Stefani, Lindsay Lohan, Paris Hilton, Helena Christensen and Naomi Campbell Celebrate the Hottest Lifestyle Accessory of the Year and View Signature Accessories by L.A.M.B, Calvin Klein, Fendi, Tommy Hilfiger, Anna Sui, and More..

FOSTER CITY, Calif., September 12, 2005 – To celebrate the success of the hottest lifestyle accessory of the year, the PSP (PlayStation Portable) system, Sony Computer Entertainment America brought the biggest names in fashion together for the unprecedented fashion accessories show called Pret a PSP on September 10. Acclaimed designers such as L.A.M.B., Fendi, Calvin Klein, Tommy Hilfiger , Anna Sui, Christian Louboutin, J. Mendel, Earnest Sewn, Lulu Guinness, adidas Respect M.E. by Missy Elliott, Maharishi and Martine Sitbon, showed off custom-designed PSP accessories to a front row filled with A-list stars including Gwen Stefani, and Lindsay Lohan during New York’s biggest week in fashion.

“I’m happy to have L.A.M.B. participate in the PSP accessories show as I’ve always loved designing bags and accessories,” said Gwen Stefani, famed musician and acclaimed designer of L.A.M.B., set to debut its highly anticipated Spring 2006 collection in collaboration with Sony Computer Entertainment America on September 16. “It’s all about creativity at the end of the day, whether you’re talking about fashion, technology or music, and that’s what my L.A.M.B. bags are about.”

On behalf of the designers, models and attendees of Pret a PSP, Sony Computer Entertainment America will be donating $25,000 to the American Red Cross Disaster Relief Fund benefiting those affected by Hurricane Katrina. This is only a portion of donations Sony Computer Entertainment America has committed to, as the company will also match any and all personal contributions made by employees to organizations assisting with the relief effort.

Additionally, on behalf of Sony Corporation worldwide, Sony Corporation of America and its U.S. operating companies made an immediate cash contribution totaling $500,000 to the American Red Cross Disaster Relief Fund/Hurricane Katrina. In addition, they are also running a U.S. company matching gift program with a cap for the entire contribution initiative of $1 million dollars.

Our thoughts and prayers go out to those impacted by the tragic events of Hurricane Katrina.

To complement the sleek and sexy lines of PSP, top models such as Helena Christensen, Naomi Campbell, Paris Hilton, Theodora Richards , Alexandra Richards, Kirsty Hume, Anouck, Jacquetta and Alec Wek struttedon the runway with hair fashioned by Priv? and make-up designed by Stila. For the show, admired celebrity stylist Rachel Zoe paired the hottest looks, including new designs by all the designers with the exclusive PSP cases that were inspired by the device’s unparalleled integration of cutting edge design and technology.

Celebrated designers such as Christian Louboutin created a leather leg holster. Renaissance woman Gwen Stefani, renowned for her eclectic and funky style, created three L.A.M.B. accessories, including a gold embossed leather case with antique brass hardware and leather tassels. Tommy Hilfiger unveiled a fitted case featuring his signature Ithaca Stripe fabric, red piping and natural leather backing.

“Saturday’s show demonstrated how PSP is the must-have accessory for today’s mobile lifestyle,” said Molly Smith, senior director, communications and brand development, Sony Computer Entertainment America. “The showcase of cutting-edge designs from fashion’s top talent illustrated the merging of fashion and technology on a new level.”

Following the show Paris Hilton, Lindsay Lohan and Jesse Metcalf hit the exclusive after-party, where they were able to explore the wide range of entertainment capabilities of PSP, including playing games with graphics rendering comparable to that of the leading in-home console, PlayStation 2, viewing videos and photos on the dazzling widescreen LCD, and listening to digital music.

So basically, this show is a conglomerate of people flocking together to act like hardcore gamers but have probably never picked up a controller in their life. DonÂ’t get me wrong, the charity cause is great but when are we going to see supermodels ever playing videogames other than for a photo shoot?

 

Gwen Stefani, Lindsay Lohan, Paris Hilton, Helena Christensen and Naomi Campbell Celebrate the Hottest Lifestyle Accessory of the Year and View Signature Accessories by L.A.M.B, Calvin Klein, Fendi, Tommy Hilfiger, Anna Sui, and More..

FOSTER CITY, Calif., September 12, 2005 – To celebrate the success of the hottest lifestyle accessory of the year, the PSP (PlayStation Portable) system, Sony Computer Entertainment America brought the biggest names in fashion together for the unprecedented fashion accessories show called Pret a PSP on September 10. Acclaimed designers such as L.A.M.B., Fendi, Calvin Klein, Tommy Hilfiger , Anna Sui, Christian Louboutin, J. Mendel, Earnest Sewn, Lulu Guinness, adidas Respect M.E. by Missy Elliott, Maharishi and Martine Sitbon, showed off custom-designed PSP accessories to a front row filled with A-list stars including Gwen Stefani, and Lindsay Lohan during New York’s biggest week in fashion.

“I’m happy to have L.A.M.B. participate in the PSP accessories show as I’ve always loved designing bags and accessories,” said Gwen Stefani, famed musician and acclaimed designer of L.A.M.B., set to debut its highly anticipated Spring 2006 collection in collaboration with Sony Computer Entertainment America on September 16. “It’s all about creativity at the end of the day, whether you’re talking about fashion, technology or music, and that’s what my L.A.M.B. bags are about.”

On behalf of the designers, models and attendees of Pret a PSP, Sony Computer Entertainment America will be donating $25,000 to the American Red Cross Disaster Relief Fund benefiting those affected by Hurricane Katrina. This is only a portion of donations Sony Computer Entertainment America has committed to, as the company will also match any and all personal contributions made by employees to organizations assisting with the relief effort.

Additionally, on behalf of Sony Corporation worldwide, Sony Corporation of America and its U.S. operating companies made an immediate cash contribution totaling $500,000 to the American Red Cross Disaster Relief Fund/Hurricane Katrina. In addition, they are also running a U.S. company matching gift program with a cap for the entire contribution initiative of $1 million dollars.

Our thoughts and prayers go out to those impacted by the tragic events of Hurricane Katrina.

To complement the sleek and sexy lines of PSP, top models such as Helena Christensen, Naomi Campbell, Paris Hilton, Theodora Richards , Alexandra Richards, Kirsty Hume, Anouck, Jacquetta and Alec Wek struttedon the runway with hair fashioned by Priv? and make-up designed by Stila. For the show, admired celebrity stylist Rachel Zoe paired the hottest looks, including new designs by all the designers with the exclusive PSP cases that were inspired by the device’s unparalleled integration of cutting edge design and technology.

Celebrated designers such as Christian Louboutin created a leather leg holster. Renaissance woman Gwen Stefani, renowned for her eclectic and funky style, created three L.A.M.B. accessories, including a gold embossed leather case with antique brass hardware and leather tassels. Tommy Hilfiger unveiled a fitted case featuring his signature Ithaca Stripe fabric, red piping and natural leather backing.

“Saturday’s show demonstrated how PSP is the must-have accessory for today’s mobile lifestyle,” said Molly Smith, senior director, communications and brand development, Sony Computer Entertainment America. “The showcase of cutting-edge designs from fashion’s top talent illustrated the merging of fashion and technology on a new level.”

Following the show Paris Hilton, Lindsay Lohan and Jesse Metcalf hit the exclusive after-party, where they were able to explore the wide range of entertainment capabilities of PSP, including playing games with graphics rendering comparable to that of the leading in-home console, PlayStation 2, viewing videos and photos on the dazzling widescreen LCD, and listening to digital music.

So basically, this show is a conglomerate of people flocking together to act like hardcore gamers but have probably never picked up a controller in their life. DonÂ’t get me wrong, the charity cause is great but when are we going to see supermodels ever playing videogames other than for a photo shoot?