PS3 ads go cryptic: play B3yond site mysterious

Okay so the Sony PlayB3yond site looks like this:

Bunch of creepy codes that you can’t really crack unless you’re Robert Langdon’s stepson or something. Anyway, it looks like Sony’s marketing people are really pushing this “viral code” theme as some ads for the PS3 that feature this image of Heavenly Sword have the code as well.

Okay, the site we sourced may be having a bit of trouble cracking this code, but perhaps if you use this Rosetta stone of sorts, you’ll be able to see for yourself what the things on the hair of the girl in the advert unlock. Yeah, it’s a sneaky way to launch a marketing campaign, but you have to admit it’s sort of fun.

Via PS3.net

Okay so the Sony PlayB3yond site looks like this:

Bunch of creepy codes that you can’t really crack unless you’re Robert Langdon’s stepson or something. Anyway, it looks like Sony’s marketing people are really pushing this “viral code” theme as some ads for the PS3 that feature this image of Heavenly Sword have the code as well.

Okay, the site we sourced may be having a bit of trouble cracking this code, but perhaps if you use this Rosetta stone of sorts, you’ll be able to see for yourself what the things on the hair of the girl in the advert unlock. Yeah, it’s a sneaky way to launch a marketing campaign, but you have to admit it’s sort of fun.

Via PS3.net