Retailers happy with PS3’s “excellent” price point

Sony isn’t the only one happy about the recent surge in PS3 sales. According to a report from GamesIndustry, retailers in the UK have also praised the console’s new lower price point, calling it “excellent” and “especially effective.”

Sony isn’t the only one happy about the recent surge in PS3 sales. According to a report from GamesIndustry, retailers in the UK have also praised the console’s new lower price point, calling it “excellent” and “especially effective.”

“We sold approximately 15 times the volumes of 80GB the week before,” said SimplyGames director, Neil Muspratt. “Sure, sales on the 80GB had slowed and the launch of any new price or configuration gets immediate results. But this one seemed especially effective and the timing means we should see a good sales run through to Christmas now.”

ChipsWorld MD Don McCabe called the new UK price of GB£ 249.99 an “excellent price point” that makes the console affordable. “I think in the past Sony has suffered by not being able to get over to the consumer how good a machine it is. At that sort of price point people are more inclined to give it a bash.”

According to McCabe, the Xbox 360 Elite‘s price drop did little to stop the PS3’s sales surge. ChipsWorld apparently sold ten times more PS3s than Xbox 360s last week.

• PS3 Slim sells 40,000 in the UK in week one
• PS3 Slim smashes previous Japanese PS3 sales records
• PS3 beats Xbox 360 and Wii by three to one, sales up 999 percent

Via GamesIndustry