SCEA and Nielsen sign deal to track PS3 usage

Sony Computer Entertainment America just signed a deal with Nielsen Media Research to determine the effectiveness of in-game advertising. Aside from that, SCEA also wants the research company to know the usual habits of PlayStation owners while playing video games.

One representative from Nielsen Karen Gyimesi explained that they will accomplish this by tapping into their 12,000-household U.S. National People Meter, which is also being used when determining TV ratings statistics. Gyimesi shared:

We’re already in homes across the country measuring TVs. We know when they’re playing a videogame on a console. But now we’re going to be able to pinpoint what games they’re playing, who in the home is playing that game and how long they’re interacting with it.

In exchange for providing Sony with the much-needed numbers, Nielsen will get a share of game network traffic and other data from PlayStation 3 consoles, PlayStation Network, and the upcoming PlayStation Home. Gyimesi also added that when this turns out fine, they will have their sights on both online and mobile gaming next.

Nielsen’s interest in video games began last year as it announced GamePlay Metrics. The service will be launched this July and will be used to rank video game statistics.

Via Next-Gen

Sony Computer Entertainment America just signed a deal with Nielsen Media Research to determine the effectiveness of in-game advertising. Aside from that, SCEA also wants the research company to know the usual habits of PlayStation owners while playing video games.

One representative from Nielsen Karen Gyimesi explained that they will accomplish this by tapping into their 12,000-household U.S. National People Meter, which is also being used when determining TV ratings statistics. Gyimesi shared:

We’re already in homes across the country measuring TVs. We know when they’re playing a videogame on a console. But now we’re going to be able to pinpoint what games they’re playing, who in the home is playing that game and how long they’re interacting with it.

In exchange for providing Sony with the much-needed numbers, Nielsen will get a share of game network traffic and other data from PlayStation 3 consoles, PlayStation Network, and the upcoming PlayStation Home. Gyimesi also added that when this turns out fine, they will have their sights on both online and mobile gaming next.

Nielsen’s interest in video games began last year as it announced GamePlay Metrics. The service will be launched this July and will be used to rank video game statistics.

Via Next-Gen